Kinder and U.S. Soccer Foundation Unite for Community Wellness
This exciting collaboration between Kinder, a renowned brand of Ferrero, and the U.S. Soccer Foundation aims to enhance community engagement through the power of soccer. This initiative, aptly named "Goals of Joy," is poised to motivate youth and their families to appreciate physical activity while enabling them to develop essential life skills.
Inspiring Action Among Youth Through Soccer
In response to a noted decline in physical activity among the youth in the country, this partnership seeks to address this concern with innovative programs. Recent studies advocate the need for collective action, highlighting that only a fraction of children are reaching the recommended daily physical activity guidelines. This initiative aims to change that narrative.
Program Highlights and Community Engagement
The collaborative efforts will roll out through various engaging programs, combining the Kinder Joy of Moving initiative with the U.S. Soccer Foundation's well-established programs like Coach-Mentor Training and Soccer for Success. These efforts are designed to foster physical activity and emotional well-being in underserved communities by extending support through community events and resources that are useful both in sports and family settings.
Exciting Events on the Horizon
This fall, the "Goals of Joy" initiative will commence in selected metropolitan areas, including outreach in urban environments. The partners plan to leverage the excitement surrounding the upcoming Men's and Women's World Cup events as pivotal moments to promote engagement, joy, and unity within families and communities. The goal is to engage over 30,000 youth and families throughout this three-year project.
A Heartfelt Mission for Positive Change
Catherine Bertrac, Senior Vice President Marketing for Kinder North America, expressed her delight in partnering with the U.S. Soccer Foundation. "We want to help children embrace the joy found in movement and play, nurturing the development of social and emotional skills along the way." This message encapsulates the spirit of this initiative, highlighting how enjoyable physical activity can have long-lasting benefits on youth.
The Joy of Moving Program: A Global Initiative
Beyond the borders of the U.S., Kinder's Joy of Moving program, which started in 2005, aims to inspire children globally to engage in physical activity. This initiative has touched the lives of millions, imparting the belief that an active lifestyle leads to happiness and well-being. The methodologies embraced by the program focus on improving physical fitness as well as cognitive and emotional development through engaging play.
Leadership in Social Impact Through Soccer
The U.S. Soccer Foundation, with over three decades of experience, is dedicated to transforming lives through soccer by providing access to quality play spaces and evidence-based programs to those who need it most. They focus on health, well-being, and the overall development of youth through various innovative initiatives and partnerships.
Global Vision with Local Impact
This partnership aims at creating lasting impact, as evident from the U.S. Soccer Foundation’s goal to integrate soccer into community activities in urban neighborhoods. Their commitment further emphasizes the belief that soccer, when utilized effectively, can foster healthier families and more robust communities.
Frequently Asked Questions
What is the "Goals of Joy" initiative?
The "Goals of Joy" initiative is a collaboration between Kinder and the U.S. Soccer Foundation to promote physical activity among youth through soccer.
When will the initiative start?
The initiative is set to launch in the fall and expand over the course of three years across various markets.
Who will benefit from this initiative?
More than 30,000 youth and families, particularly from underserved communities, are expected to gain from the initiative.
What programs will be integrated into this initiative?
Programs like Kinder's Joy of Moving, Soccer for Success, and Coach-Mentor Training will be part of this initiative.
What are the long-term effects of the "Goals of Joy" initiative?
This initiative aims to instill a love for physical activity, helping children develop essential social and emotional skills while promoting healthier lifestyles.
