Cox Enterprises Introduces Cox Outdoors
Cox Outdoors combines the recent investments of Cox Enterprises in outdoor recreation businesses with a strong emphasis on conservation. This initiative signifies a robust expansion into an industry that nurtures our connection to nature.
Focus on Conservation and Recreation
The newly launched Cox Outdoors segment is dedicated to enhancing outdoor recreational opportunities while ensuring the protection of natural environments. By uniting two of its notable investments, Loop Tackle and KUIU, Cox aims to promote sustainable practices that resonate with adventure enthusiasts and nature lovers alike.
Loop Tackle and KUIU Collaborate for a Greener Future
Loop Tackle specializes in high-quality fly-fishing equipment, committed to protecting both aquatic life and natural habitats. Meanwhile, KUIU designs innovative outdoor performance gear, tailored for those who seek adventure in the great outdoors. These companies, by collaborating within the Cox Outdoors segment, can accelerate their impact on conservation and empower outdoor enthusiasts to enjoy nature while preserving it.
Investing in the Outdoor Market
The introduction of Cox Outdoors aligns with the company's vision to diversify into new, meaningful industries. The outdoor recreation market—valued at approximately $37 billion—presents numerous opportunities for growth and positive environmental impact. This venture is an invitation for enthusiasts to explore deeper into nature and create lasting memories while instilling a sense of responsibility toward wild places.
A Message from Leadership
Alex Taylor, chairman and CEO of Cox Enterprises, expressed his enthusiasm for this new segment. "Cox Outdoors is a way for us to continue diversifying into industries that let us make a meaningful difference on the world around us. Conservation is a cause I am passionate about, and protecting our wild places is crucial now more than ever," Taylor stated.
Leadership and Vision of Cox Outdoors
At the helm of Cox Outdoors is Will Thorburn, who has dedicated 15 years to various roles within Cox, including leadership in the cleantech sector. With a strong background in mergers and acquisitions, Thorburn's experience positions him well to strategically guide this venture. "Cox Outdoors is all about connecting people with nature," he declared. In an era where digital engagement often overshadows outdoor experiences, the aim is to inspire individuals to venture outdoors, embrace nature, and protect it for future generations.
Commitment to a Sustainable Future
Cox Outdoors is not just another business initiative; it reflects Cox Enterprises' long-standing commitment to sustainability. The James M. Cox Foundation, along with the company, has already contributed over $325 million to environmental and conservation causes, highlighting their ongoing efforts to foster a better future. Furthermore, Cox Enterprises has invested more than $2 billion in cleantech advancements, showcasing their dedication to innovative solutions.
About Cox Enterprises
Cox Enterprises plays a pivotal role in several sectors, including broadband, automotive, and media. As a robust investment platform, it focuses on emerging technologies that enhance agriculture, renewable energy, and public sector solutions. With annual revenues exceeding $23 billion and a legacy spanning over 125 years, Cox is empowering communities and prioritizing the planet. For more detailed insights on their mission, visit coxenterprises.com.
Frequently Asked Questions
What is Cox Outdoors?
Cox Outdoors is a newly established segment of Cox Enterprises focused on outdoor recreation and conservation.
What companies are part of Cox Outdoors?
Cox Outdoors unites Loop Tackle, which specializes in fly-fishing gear, and KUIU, known for innovative outdoor performance apparel.
Who leads Cox Outdoors?
Will Thorburn serves as the president of Cox Outdoors, bringing extensive experience to the role.
What is the value of the outdoor recreation market?
The outdoor recreation market is valued at around $37 billion, highlighting significant growth potential.
What is Cox Enterprises' commitment to sustainability?
Cox Enterprises has invested heavily in conservation, contributing over $325 million to environmental causes and more than $2 billion in cleantech innovations.
