Corrao Group Unveils MyFirst TPM™
Affordable, Scalable, and Faster-To-Deploy Trade Promotion Management (TPM) Solution
Corrao Group, a global leader in Salesforce Consumer Goods Cloud implementations, has officially launched MyFirst TPM™. This solution offers an entry-point implementation that leverages Salesforce TPM technology, ideal for fast-growing consumer brands needing structure, speed, and scalability.
Trade Promotion Management is essential for consumer goods companies to manage, plan, and assess promotions that influence shopper behavior and drive sales. Research indicates that trade spending can account for up to 20% of annual revenues, making the ability to track return on investment (ROI) and optimize campaigns critical. However, traditional TPM systems have often been costly and complex, presenting challenges for many emerging brands. MyFirst TPM™ addresses these issues directly, providing a streamlined, scalable, and affordable route to TPM success on Salesforce.
According to Achyut Jajoo, SVP and GM of Manufacturing, Automotive, & Consumer Goods at Salesforce, "Emerging consumer goods companies need fast, effective ways to deploy trade promotion management solutions. Corrao Group's MyFirst TPM™ offers a rapid, value-driven approach to implementing Salesforce's Trade Promotion Management technology tailored to each brand's unique demands. Harnessing AI, data, and industry innovations, brands can develop effective trade plans, optimize their spending, and drive profitability.”
Why MyFirst TPM™ is Revolutionary
For years, consumer goods and retail customers faced a frustrating challenge: they desired a straightforward TPM tool but often steered clear due to difficulties with price, implementation timelines, and overall complexity. MyFirst TPM™ aims to overcome these barriers by providing:
Affordable Entry Point
Offering core Salesforce TPM features at a fraction of the typical cost.
Accelerated Deployment
Deployment in just five months, allowing businesses to see results quickly.
Right-Sized Functionality
Includes standardized features specifically tailored to meet the common planning needs of CPG brands.
Future-Ready Architecture
Designed to scale as customers grow into more advanced trade promotion strategies.
AI-Enabled Insights
Providing post-promotion analysis and insights to help brands make smarter, faster decisions.
Jack Corrao II, Managing Partner of Corrao Group, shared, "We are excited to launch MyFirst TPM™, the first solution in our MyFirst Family of offerings. This innovative tool empowers emerging consumer goods brands by providing a fast and cost-effective method to adopt Salesforce's comprehensive trade promotion management application. It is built to align with companies at their current stage while supporting their growth in the future. With MyFirst TPM™, we are revolutionizing how we assist rapidly expanding brands in accelerating their digital transformation and achieving operational excellence."
About Corrao Group
Founded in 2008, Corrao Group has established itself as a trusted global Salesforce partner, aiding B2B organizations across sectors like retail, consumer goods, manufacturing, and healthcare in their digital transformation journeys. Their expertise includes Salesforce Consumer Goods Cloud for Sales & Service, Retail Execution, Customer Planning & Forecasting, and Trade Promotion Management, among other solutions. Corrao Group simplifies complex business processes into high-performing Salesforce solutions, helping clients optimize operations and enhance decision-making, ensuring competitiveness in the market. To learn more, please visit corraogroup.com.
Frequently Asked Questions
What is MyFirst TPM™?
MyFirst TPM™ is a Trade Promotion Management solution designed for fast-growing consumer goods brands to implement quickly and affordably.
How long does it take to deploy MyFirst TPM™?
The deployment of MyFirst TPM™ can be completed in just five months.
What benefits does MyFirst TPM™ offer?
This solution provides affordable entry points, accelerated deployment, and AI-enabled insights among other advantages for brands.
Who can benefit from MyFirst TPM™?
Emerging consumer goods brands looking to improve their trade promotion management processes can significantly benefit from MyFirst TPM™.
How can Corrao Group help businesses with digital transformation?
Corrao Group offers extensive expertise in Salesforce solutions, assisting organizations in optimizing operations, enhancing decision-making, and driving growth.
