BTM 2024: A Key Moment for Business Networking
The first day of the Buyers Trade Mission (BTM) 2024 marks an exciting new era for business networking in our region. Organized by the Costa Rican Foreign Trade Promotion Agency (PROCOMER), the event has successfully gathered over 500 national exporters and more than 300 international buyers. The goal? To enable over 3,000 targeted business meetings that encourage strategic partnerships and growth opportunities.
Supporting Local Businesses
A standout feature of BTM 2024 is the impressive participation of national companies, with over 40% coming from locations outside the Greater Metropolitan Area. This fact underscores a strong commitment to empowering small and medium-sized enterprises (SMEs), which represent 68% of the participants. This emphasis is crucial as SMEs are the backbone of Costa Rica’s economy, continuously driving innovation and creating jobs.
Connecting with International Markets
BTM 2024 goes beyond being just a local event; it serves as a launching pad for international trade. Buyers from over 40 countries, including the United States, Germany, Turkey, and Canada, are eager to connect with local suppliers. This blend of local talent and global market players sets a promising stage for expansive trade relationships.
Insights from Industry Leaders
Speaking at the event, Manuel Tovar, Chairman of PROCOMER’s Board, stated, "Costa Rica is a country open to trade, driving opportunities through trade agreements that currently give us access to two-thirds of the world’s economy." His comments reflect a proactive approach to international trade, aimed at promoting sustainable business growth and job opportunities within the country.
BTM 2024: More Than Just Business Meetings
As part of the BTM experience, attendees can look forward to organized field tours and specialized talks known as 'reverse missions', focusing on sectors such as agriculture and creative industries. These interactive opportunities give international buyers firsthand insight into the capabilities and export offerings from Costa Rica, thus strengthening bilateral ties.
Laura López, CEO of PROCOMER, shared her enthusiasm for the event, stating, "BTM 2024 is a perfect example of how sustainability influences business while enhancing our exports. Our aim is to enhance connections between our exporters and international buyers, promoting well-being and economic growth across Costa Rica."
Introducing the Costa Rica Trade & Investment Summit 2025
A significant development announced during BTM 2024 was the introduction of the Costa Rica Trade & Investment Summit 2025. This new initiative will take the place of the Buyers Trade Mission and aims to transform business engagement in our region. The summit seeks to integrate export promotion with foreign direct investment (FDI) efforts into one cohesive event, propelling Costa Rica into a leading position in global commerce.
The Vision for 2025
According to Laura López, the upcoming summit is expected to be a major gathering spot for over 400 investors and buyers from 45 countries, along with 1,000 exporters. Attendees can expect more than 3,200 business meetings to continue the spirit of collaboration and trade that BTM has fostered.
Conclusion
BTM 2024 exemplifies a dedication to enhancing business opportunities in Costa Rica while laying a solid groundwork for future initiatives. The focus on promoting SMEs and building international connections is vital for the ongoing economic development of the country.
Frequently Asked Questions
What is BTM 2024 about?
BTM 2024 is a business matchmaking event organized by PROCOMER, designed to connect local companies with international buyers.
Why is the event significant for SMEs?
With over 68% participation from SMEs, the event emphasizes the importance of fostering growth within local businesses.
What international markets are represented?
Buyers from more than 40 countries, including the United States, Germany, and Japan, are taking part in BTM 2024.
What is the Costa Rica Trade & Investment Summit 2025?
This is a new platform introduced during BTM, which aims to merge export promotion and foreign direct investment initiatives into one event.
When will the Costa Rica Trade & Investment Summit take place?
The summit is set for September 2025 and will offer extensive networking and business opportunities.