Comscore Appoints New Chief Marketing Officer
RESTON, Va. — Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, has named Jackelyn Keller as its Chief Marketing Officer. Keller, with her extensive background in linear TV, streaming, digital and programmatic advertising, brings invaluable expertise from her past roles in leading companies.
For more than two decades, Comscore has been at the forefront of measurement innovation, adapting to the evolving consumer landscape. With the changing tides of digital experiences and the rapid ascent of streaming services and programmatic advertising, Comscore plans to harness Keller's insights to enhance their contributions to the modern media ecosystem.
Keller's Influential Background
Since becoming an advisor to Comscore’s leadership team, Keller has been instrumental in refining the company's positioning and developing a creative strategy aimed at market engagement. She has been particularly involved in launching noteworthy franchises like Comscore Data Divas and Barbershop, Beauty and Local Buzz, which aim to reflect the diverse narratives within the media space.
Keller previously held a key position at Samsung Ads, where she orchestrated market intelligence and global product strategies, laying the groundwork for Samsung DSP. Following this, she served as the global head of product marketing at Quantcast, further rounding out her expertise in the industry. Her experience with prominent media brands such as Discovery Communications and Turner Broadcasting has equipped her to drive Comscore's brand elevation in an increasingly fragmented media landscape.
Leadership Insights
“I’m thrilled to welcome Jackelyn to the executive team. She will play a crucial role in shaping the company’s future as we continue to innovate and deliver unparalleled value to our partners,” said Jon Carpenter, Chief Executive Officer of Comscore. “Her background in operations, product and revenue strategy exemplifies our commitment to empowering our clients in this dynamic environment. We are confident her leadership will propel our mission forward.”
Keller echoed this sentiment, expressing her enthusiasm for joining Comscore during this pivotal period. “As a company renowned for its measurement innovation, I look forward to contributing to an industry where consumers have a greater say,” she noted. She highlighted Comscore's potential to guide the industry into a programmatic future while advancing the measurement standards for streaming, local, and national audiences.
Keller's Academic and Professional Achievements
Beyond her corporate contributions, Keller has a passion for fostering growth in purpose-driven organizations. She possesses a Bachelor of Arts in English communications with a minor in political science from Yeshiva University and has an MBA from the Fordham Gabelli School of Business, where she has served as an adjunct professor.
About Comscore
Comscore stands as a global, trusted partner in planning, transacting, and evaluating media across various platforms. By integrating insights from digital, linear TV, over-the-top content, and theatrical viewership, Comscore empowers media buyers and sellers to accurately assess cross-platform consumer behaviors, facilitating well-informed business decisions. As a stronghold in audience and advertising measurement, Comscore emerges as a pivotal source for cross-platform analytics.
Frequently Asked Questions
What is Comscore's main focus as a company?
Comscore specializes in measuring and analyzing consumer behaviors across digital and television platforms, helping media buyers and sellers make informed decisions.
Who is Jackelyn Keller?
Jackelyn Keller is the newly appointed Chief Marketing Officer of Comscore, known for her extensive experience in advertising and product strategies across major companies.
What has been Jackelyn Keller's role prior to Comscore?
Before joining Comscore, Keller led market intelligence and global product strategy at Samsung Ads and was global head of product marketing at Quantcast.
What initiatives has Keller been involved in at Comscore?
Keller has been pivotal in refining Comscore's positioning, developing creative strategies, and launching franchises aimed at enhancing visibility in the media landscape.
How does Comscore support clients in today's market?
Comscore supports clients by providing comprehensive measurement tools that help them navigate the complexities of modern media and capitalize on audience insights.
