Comscore Achieves MRC Accreditation for TV Ratings Metrics
Comscore, Inc. (NASDAQ: SCOR), a prominent leader in media measurement, is proud to announce a significant milestone in its journey. Recently, the company earned accreditation from the Media Rating Council (MRC) for its household-level television metrics. This groundbreaking accreditation pertains specifically to Comscore's detailed reports that analyze audience demographics based on households, age, and gender, enhancing the precision of both national and local TV viewing data.
A Step Forward in Media Measurement
This recognition reinforces Comscore's commitment to excellence in audience measurement. The latest accreditation builds on a previous award received by Comscore, making it the pioneer in using big data to obtain MRC accreditation for local and national TV Time Based Grid reports, focusing on Total Household Ratings and Average Audience estimates.
Setting New Standards in Accuracy
Comscore maintains its unique position in the measurement landscape, being the only service qualified by the MRC across all 210 local markets. This achievement is a testament to the company's innovative big data device tuning measurement approach, which continues to raise the bar for accuracy and reliability.
Industry Recognition and Trust
Through its rigorous auditing process, Comscore's methodologies have been independently validated, denoting they meet the industry's established standards for transparency and accountability. Jon Carpenter, the CEO of Comscore, expressed, "This MRC accreditation reinforces Comscore’s leadership in big-data measurement and sets us apart in today’s evolving multi-currency TV landscape. By harnessing big data from local sources, we provide a cohesive and scalable measurement system, offering advertisers and broadcasters geographic insights they can depend on to effectively manage their strategies."
A Comprehensive Review Process
The MRC accreditation reflects an extensive and meticulous review process, including an independent audit conducted by a reputable CPA firm. This process culminated in the approval of the MRC’s Board of Directors, ensuring that Comscore adheres to the highest standards in measurement services.
Insights from Industry Leaders
George Ivie, CEO and Executive Director of the MRC, commended Comscore for its unwavering dedication during the accreditation process. He stated, "We appreciate Comscore's ongoing commitment and congratulate them on achieving accreditation for their household, age, and gender data metrics. This recognition underscores that their national and local data complies with MRC standards, and we eagerly anticipate extending our partnership to further enhance accredited metrics in the future."
A Commitment to Valid Measurement
The Media Rating Council, established in 1963, is a non-profit association representing a coalition of major companies from television, radio, print, and digital media sectors. Their mission is to guarantee that measurement services are valid, reliable, and effective, thus ensuring that industry stakeholders can make informed decisions.
About Comscore
As a global partner in media planning and evaluation, Comscore is renowned for its data-driven insights that encompass various platforms. The company integrates digital, linear TV, over-the-top, and theatrical viewership statistics, enabling media buyers and sellers to accurately quantify multi-screen audiences. Comscore is recognized as a key player in measuring advertising effectiveness on a broad scale, offering a trustworthy source for comprehensive cross-platform measurement.
Frequently Asked Questions
What accreditation did Comscore receive from the MRC?
Comscore received accreditation for its household-level TV measurement, focusing on age and gender demographics.
How is Comscore different from other measurement services?
Comscore is unique as it is the only service accredited by the MRC in all 210 local markets using big data device tuning measurements.
What was the process for obtaining MRC accreditation?
The accreditation followed an independent audit conducted by the MRC’s CPA firm, leading to approval by the MRC’s Board of Directors.
What does this accreditation signify for advertisers?
This accreditation assures advertisers of Comscore's reliable metrics, providing them with consistent and location-specific audience insights.
What are Comscore's areas of expertise?
Comscore specializes in media planning, transacting, and evaluating across digital, TV, and theatrical platforms, making it a leader in cross-platform measurement.
