Comcast Advertising Welcomes Scott Weisenthal as Head of Global Marketing
Comcast Advertising is excited to announce the appointment of Scott Weisenthal as the new Head of Global Marketing and Insights. In this position, Weisenthal will lead global marketing initiatives and brand strategy for Comcast Advertising, which includes both Effectv, its advertising sales division, and FreeWheel, its technology arm. He will report to James Rooke, President of Comcast Advertising, and his responsibilities will include brand management, social marketing, insights and analytics, as well as creative design and execution.
Experience and Expertise in Marketing
Scott Weisenthal brings more than 20 years of marketing experience to his new role. His impressive background includes serving as the Senior Vice President of Global Marketing for Major League Baseball, where he played a key role in executing major marketing campaigns. During his time there, he spearheaded a significant initiative on rule changes, showcasing his capability to drive meaningful marketing efforts.
A Proven Track Record of Success
Prior to his role at Major League Baseball, Scott held notable positions, including Head of the Creative Group at the Washington Post and Vice President of Global Creative & Content Marketing at Marriott International. At Marriott, he was pivotal in launching Marriott Bonvoy, the hotel chain’s loyalty program, a crucial addition to its marketing strategy. His experience also extends to leadership roles at NBCUniversal, highlighting his comprehensive understanding of the media landscape.
Scott Weisenthal on Industry Transformation
Weisenthal shared his excitement about Comcast Advertising's role in pioneering innovation in the industry: “Comcast Advertising is at the forefront of innovation and continues to lead the industry by supporting publishers, agencies, and marketers in navigating the incredible structural changes within media and technology, both in the US and globally.” His vision revolves around creating distinctive and impactful opportunities for customers and business partners, demonstrating his dedication to adapting to industry shifts.
Educational Background and Future Aims
Scott earned his degree in film studies from Emory University, further enhancing his expertise through advanced education at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. His academic background, combined with his extensive hands-on experience, equips him well to spearhead Comcast Advertising’s marketing initiatives.
About Comcast Advertising
As the advertising division of Comcast, Comcast Advertising is a global leader in media, technology, and advertising. It forges powerful connections between brands and audiences while facilitating relationships among various industry stakeholders, including publishers, distributors, and agencies. Effectv, Comcast's advertising sales division, specializes in assisting local, regional, and national advertisers in reaching their target audiences across multiple platforms, leveraging advanced data for precise targeting and campaign effectiveness. Additionally, FreeWheel, the media and technology arm of Comcast Advertising, supports transactions across all screens and data types to ensure optimal results for marketers. Comcast Advertising works in conjunction with NBCUniversal and Sky under the umbrella of Comcast Corporation (NASDAQ: CMCSA).
Frequently Asked Questions
Who is Scott Weisenthal?
Scott Weisenthal is the newly appointed Head of Global Marketing and Insights at Comcast Advertising, bringing extensive marketing experience from various high-profile roles.
What will Scott oversee at Comcast Advertising?
Scott will oversee global marketing, brand strategy, social marketing, insights and analytics, events, and creative design at Comcast Advertising.
What companies did Scott Weisenthal work for before Comcast Advertising?
Before joining Comcast Advertising, Scott held leadership roles at Major League Baseball, Marriott International, and NBCUniversal.
What is the goal of Comcast Advertising?
Comcast Advertising aims to create powerful connections between brands and their audiences, helping clients navigate changes in media and technology.
What is Effectv?
Effectv is the advertising sales division of Comcast, focused on connecting advertisers with their audiences across various screens using advanced data.
