Exciting Partnership Expansion Announced
In a monumental announcement, the Columbus Crew and ScottsMiracle-Gro Company have officially expanded their long-standing partnership, which has thrived for over 15 years. This new chapter will include the highly anticipated naming rights for the Crew's stadium, now set to be known as ScottsMiracle-Gro Field, starting in the 2026 season.
Home of the Crew and Future Events
ScottsMiracle-Gro Field, located in downtown Columbus, will not only be the new home for the Crew but will also host a variety of significant events in the seasons to come. While the financial terms of this multi-year agreement were not disclosed, the impact of this partnership is expected to be substantial for both organizations.
Commitment to Community and Youth
ScottsMiracle-Gro, headquartered in Marysville, Ohio, has been a dedicated partner to the Crew, providing essential support for maintaining the team's natural grass playing surfaces. Their collaboration extends beyond the pitch, encompassing various community initiatives like refurbishing local soccer fields and programs such as Every Kid Sports, which helps underprivileged families access youth sports.
Advancing Youth Soccer Initiatives
The expanded partnership emphasizes a shared commitment to positively influence youth in the region through soccer. One notable endeavor is the Crew’s “Soccer in Schools” program, which aims to integrate soccer into physical education curricula in local schools, teaching kids valuable life skills and encouraging healthy habits.
World-Class Stadium and Community Hub
The Crew’s stadium, which opened its doors in 2021, has quickly garnered a reputation as a premier venue, not only for soccer but also for a spectrum of other events ranging from corporate gatherings to celebratory functions like weddings and proms. The venue has successfully hosted a series of prestigious soccer events, increasing the visibility of Columbus on the national stage.
Enhancing the Fan Experience
With the Crew having recorded a streak of impressive match attendance, the investment in enhancing premium hospitality offerings at ScottsMiracle-Gro Field for the upcoming seasons reflects a continual push to provide better experiences for fans. This includes the construction of additional high-demand areas which are designed to elevate the in-stadium atmosphere.
Leadership Vision and Commitment
Mary Sherpa, the Columbus Crew’s President of Business Operations, remarked on the pride the organization feels in establishing this new chapter with ScottsMiracle-Gro. The synergy between the two partners is built upon a deep-rooted passion for the community, the sport, and the fans. ScottsMiracle-Gro’s leadership is committed to fostering connections that extend beyond the game, aligning with their mission of increasing access to green spaces and community involvement.
Community-Based Activities
As part of their deepening relationship, both entities will collaborate on extensive community-based projects focused on youth soccer, promoting outdoor enjoyment through natural grass fields, and enhancing overall community engagement. This partnership is set not only to boost local soccer but also to encourage active, healthy lifestyles among young people.
About the Organizations
Columbus Crew Overview
The Columbus Crew has the distinction of being the very first club in Major League Soccer. Operated by the Haslam Sports Group and the Edwards Family, the Crew boasts multiple titles, including three MLS Cups. The organization has continued to thrive in its third decade of operations, maintaining its commitment to excellence.
ScottsMiracle-Gro Overview
Founded in 1868, ScottsMiracle-Gro has positioned itself as a leader in the lawn and garden sector, with approximately $3.4 billion in sales. Its renowned brands, including Scotts® and Miracle-Gro®, are synonymous with quality in the industry, further driving their commitment to enhancing outdoor experiences across North America.
Frequently Asked Questions
What does the new partnership between Columbus Crew and ScottsMiracle-Gro entail?
The partnership includes the naming rights for the Crew's stadium, now called ScottsMiracle-Gro Field, along with continued support for community initiatives and youth soccer programs.
How will the stadium naming affect the Crew and its fans?
The new naming rights signify a strengthened relationship and enhanced support for team initiatives, creating a better experience for fans during events held at the stadium.
What community initiatives will be a focus in this partnership?
The partnership emphasizes youth engagement through programs like “Soccer in Schools” and supports refurbishing local soccer fields, promoting accessibility to sports for young athletes.
How has local soccer and the stadium progressed recently?
The Crew’s stadium has hosted major soccer events and built a solid reputation, highlighted by record attendance and ongoing enhancements to the fan experience.
What is ScottsMiracle-Gro’s role in the partnership?
As the Official Lawn Care & Gardening Partner, ScottsMiracle-Gro provides products for maintaining the stadium’s natural grass surfaces and collaborates on several community programs.
