Colling Media Celebrates Nine Honors at the AZIMA TIM Awards
Colling Media, a prominent full-service advertising and marketing agency based in Phoenix, recently announced a remarkable achievement by winning nine awards at the 2025 Arizona Innovation Marketing Association (AZIMA) TIM Awards. These awards spotlight exceptional accomplishments in integrated marketing, search performance, and innovative use of artificial intelligence.
Recognizing Exceptional Marketing Efforts
The AZIMA TIM Awards serve as a prestigious platform that recognizes the most effective digital marketing campaigns in Arizona. Colling Media garnered accolades in various categories, including the Integrated Consumer Campaign, Search Marketing (PPC), SEO, Display Advertising, and Best Use of AI. This extensive recognition underscores the agency's dedication to delivering measurable impact, transparency, and creative excellence in their marketing endeavors.
Campaign Breakdown and Insights
Each award-winning campaign exhibited measurable success through innovation, teamwork, and disciplined performance marketing. Eight out of the nine awards were for Excellence, while one received recognition for Mastery in Display Advertising. Here’s a brief overview of some standout campaigns:
- The Nation's Largest Tire Retailer (Integrated Consumer Campaign): This campaign generated over $6 million in revenue, facilitated 9,200 tire appointments, and reached 38.4 million impressions. It utilized an omnichannel strategy that seamlessly integrated paid social media, connected TV, display, and digital audio, significantly boosting the Continental Tire brand's visibility both online and in-store.
- Midwest Technical Institute (SEM): Achieved a remarkable 42% increase in conversions while simultaneously reducing the cost per lead by 27% through strategic optimization of paid search initiatives.
- Knight Transportation (SEO): This effort led to an impressive 49.5% increase in sessions, a 44.5% rise in new users, and a 49% jump in conversion events over a nine-month period.
- Knight Transportation (PPC): Demonstrated efficiency by decreasing the cost per lead from $24.90 to $20.97 while also boosting conversions significantly within a few months.
- Express Flooring (SEO): Experienced a surge in Google Business Profile actions by 21%, phone calls up by 58%, and Service Area impressions soaring by 406% year-over-year.
- Progress Residential (PPC): Surpassed second-quarter move-in projections by 69%, benefiting from improved campaign structure and attribution methods.
- Pacific Financial Association (Integrated Business Campaign): Recorded an extraordinary 88.5% increase in phone calls, along with a 162% uplift in website traffic and a 35.4% rise in form submissions, showcasing the power of multi-channel strategies.
- The Nation's Largest Tire Retailer (Display Advertising): This display campaign achieved 14.6 million impressions by employing a tailored creative strategy that utilized audience data and insights into seasonal buying patterns. This approach demonstrated how personalized messaging, combined with precise audience segmentation, could transform awareness into measurable sales and substantial in-store traffic.
- Bespoke AI Usage: Colling Media also received recognition for its innovative use of AI, with the production of engaging, AI-powered marketing update videos, which collectively garnered an impressive 78,912 views and 18,319 minutes of watch time. This initiative exemplified how AI technology can enhance video production efficiency, ensure consistency in creative assets, and maximize marketing effectiveness through cutting-edge innovation.
Insights for Marketing Leaders
Colling Media's integrated methodology merges advanced analytics with compelling storytelling, ensuring quantifiable success for businesses across various industries. Colling Media's CEO, Brian Colling, expressed enthusiasm for these accomplishments, highlighting the agency’s mission to support clients in achieving outstanding advertising results. Jordan Schuster, COO, further commented on the company’s pride in winning across nine categories, stressing that their commitment to innovation, collaboration, and results-driven strategies truly sets them apart in the marketing landscape.
About Colling Media
Colling Media is a full-service advertising agency located in Phoenix, specializing in crafting strategically driven marketing solutions that fuse creativity with measurable growth. The agency collaborates with clients spanning the education sector, home services, retail, and other national brands to deliver effective performance marketing that produces tangible outcomes.
Frequently Asked Questions
What is the AZIMA TIM Awards?
The AZIMA TIM Awards celebrate the best digital marketing campaigns in Arizona, recognizing achievements in various categories including integrated marketing and AI innovation.
How many awards did Colling Media win?
Colling Media won nine prestigious awards at the 2025 AZIMA TIM Awards for their excellent marketing campaigns across multiple categories.
What areas did Colling Media excel in?
Colling Media excelled in integrated marketing, search engine optimization, display advertising, and best use of AI technology in their campaigns.
What kinds of results did the campaigns achieve?
The campaigns achieved significant revenue increases, higher conversion rates, improved outreach, and enhanced engagement across diverse platforms.
What is the mission of Colling Media?
Colling Media's mission focuses on helping clients succeed through better advertising results by combining strategy, creativity, and accountability in their marketing efforts.
