Coleto Brands Sets New Standards in Lighting
The merger of two esteemed lighting brands has culminated in the formation of Coleto Brands, the newly established parent company for Kichler and Progress Lighting. This exciting evolution follows the acquisition by Kingswood Capital, signaling a new era in the lighting industry.
Coleto Brands: A Harmonious Blend of Legacy and Innovation
Under the collective umbrella of Coleto Brands, both Kichler and Progress Lighting will maintain their identities while leveraging their unique strengths. The name Coleto Brands draws inspiration from the stunning formations of starlings as they fly together in mesmerizing patterns. This concept mirrors how both brands will unify their talents and resources to create a significant impact in the market.
The Vision Behind the Merger
CEO Sean Veit expressed enthusiasm about the potential collaboration, highlighting the rich histories and robust customer relationships that both brands possess. With this merger, Coleto Brands aims to enhance customer service and meet the diverse needs of trade professionals and consumers alike.
Executive Leadership Collaboration
In response to the merger, a new Executive Leadership Team has been established, combining leaders from both Kichler and Progress Lighting. Their goal is to streamline operations and create efficiencies that will ultimately benefit customers and improve service levels.
Exciting Developments in Product Showrooms
As part of their integration efforts, Progress Lighting has refreshed its showroom in the Dallas Market Center. A dedicated display area for Kichler products will be incorporated, showcasing a curated selection aimed at visitors during the upcoming industry tradeshow.
Exclusive Events to Foster Client Relations
To deepen relationships with valued clients, Coleto Brands will host a by-invitation-only event during the tradeshow in Dallas. This exclusive gathering is designed to share the exciting vision and capabilities of the merged entity, paving the way for future collaborations.
Embracing the Future of Lighting Solutions
Vijay Shankar, Executive Chairman of Coleto Brands, praised the talent and dedication of the newly formed team, noting their swift progress in achieving merger goals. The combined expertise will serve as the foundation for a forward-thinking organization committed to providing exceptional lighting solutions.
Commitment to Quality and Service
Coleto Brands is positioned to transform lighting experiences across various sectors. By combining the strengths of Kichler and Progress Lighting, the brand is dedicated to delivering high-quality products that meet the evolving needs of homeowners and professionals alike.
About Coleto Brands
Coleto Brands aims to enhance living environments through innovative lighting designs and functional solutions. With flagship brands like Kichler and Progress Lighting, Coleto provides a wide array of residential lighting options, targeting various categories from decorative fixtures to landscape lighting.
Frequently Asked Questions
What is Coleto Brands?
Coleto Brands is the parent company that emerged from the merger of Kichler and Progress Lighting, focusing on innovative lighting solutions.
What inspired the name Coleto Brands?
The name is inspired by the phenomenon of starling murmurations, symbolizing unity and synchronized movement among distinct brands.
How will Kichler and Progress Lighting operate under Coleto Brands?
Both brands will remain independent while sharing resources and strategies to create a more robust customer experience.
What initiatives are underway post-merger?
Key initiatives include the establishment of an Executive Leadership Team and improvements in product showrooms, such as updates in the Dallas Market Center.
How can customers learn more about Coleto Brands?
Customers can explore the offerings of Coleto Brands by visiting their official website and discovering the diverse lighting solutions available.
