Cole Haan Partners with Catapult Group for New Apparel Line
Cole Haan is excited to announce a significant collaboration with Catapult Group, marking a new venture into performance apparel. With its iconic standing in footwear and accessories, which encompasses nearly a century of innovation, this move signifies an important expansion of the Cole Haan brand. The launch is expected globally in Spring 2026.
This collaboration focuses on introducing Cole Haan Golf apparel, followed by additional categories such as racket sports and performance lifestyle collections. Such a major initiative aims to align with the growing interest in sports and fitness, meeting the active lifestyle needs of modern consumers.
A Historic Evolution for a Timeless Brand
Building on its rich heritage, Cole Haan brings a legacy into the new venture that dates back to co-founder Eddie Haan, who pioneered innovative features in golf shoes as early as 1940. The brand has continually evolved, and since re-entering the golf footwear industry in 2021, it has set ambitious goals to blend high-quality apparel with functional design.
Jack Boys, CEO at Cole Haan, emphasizes the importance of design and quality, mentioning, "Our journey since 2021 has been all about delivering stylish footwear and apparel. We strive to meet the demands of professionals navigating between varied environments—from the golf course to the boardroom." This perspective positions Cole Haan well within one of the world’s fastest-growing sports industries.
Leadership for a New Era in Performance Apparel
Scott Davis from Catapult Group will lead this exciting partnership, taking on the role of President of Cole Haan Golf. His extensive background in global fashion and top-tier retail positions him uniquely to foster growth in this division. Davis shares his enthusiasm: "I’m humbled to lead such an iconic brand into a new realm, merging sophistication with performance. We aim to create apparel that reflects today’s athletes’ needs, all while honoring the impeccable craftsmanship synonymous with Cole Haan."
Creating Versatile Lifestyle Apparel
The collaboration between Cole Haan and Catapult combines exceptional design prowess with a robust growth strategy. The upcoming apparel line is designed to cater to a diverse range of activities, ensuring seamless transitions from work to leisure. This innovation will not only target golf apparel but extend into areas suitable for active lifestyles, thus broadening Cole Haan's appeal.
Commitment to Innovation and Consumer Experience
As Cole Haan ventures into performance apparel, the brand continues to focus on democratizing performance innovation. By creating technically advanced products that do not compromise on style, Cole Haan caters to a generation that is always on the move. This philosophy aligns perfectly with their legacy of crafting versatile lifestyle products.
Availability and Future Aspirations
Cole Haan Golf Apparel is slated for availability starting Spring 2026. This effort underscores the company’s dedication to not just producing good-looking apparel but also facilitating high-quality performance for enthusiasts and professionals alike.
Frequently Asked Questions
What is the nature of the partnership between Cole Haan and Catapult Group?
Cole Haan has signed an exclusive agreement with Catapult Group to launch a new performance apparel line, starting with golf apparel.
When will Cole Haan's new golf apparel be available?
The Cole Haan Golf Apparel line is set to launch globally in Spring 2026.
Who will lead the new performance apparel division?
Scott Davis from Catapult Group will serve as the President of Cole Haan Golf, responsible for overseeing the entire division.
What are the key features of the upcoming apparel line?
The upcoming line will feature sophisticated lifestyle apparel that blends performance with style, making it suitable for various activities.
How does Cole Haan plan to engage consumers with the new line?
The collaboration aims to reach new consumers through versatile products and targeted distribution channels that resonate with active lifestyles.
