Code and Theory Recognized as a Leading Innovator
The creative and technology network achieved dual honors for its groundbreaking contributions to major clients.
Code and Theory, part of Stagwell (NASDAQ: STGW), has earned a spot on Fast Company's coveted list of the World's Most Innovative Companies for 2025 for the second time. As the only network striking a perfect balance of 50% creatives and 50% engineers, Code and Theory collaborates closely with clients to redefine possibilities, foster long-term growth, and create impactful solutions.
Transforming the Creative Landscape
This recognition places Code and Theory alongside renowned industry innovators such as Waymo, Nvidia, and Duolingo, who are not only redefining industry standards but also achieving remarkable milestones. In 2024, the network's innovative projects significantly enhanced client outcomes. Their work illustrates how technology and creativity can merge seamlessly to bring about effective solutions.
Groundbreaking Client Projects
Code and Theory's achievements this year highlight their prowess in various industries, including sports, finance, and publishing. For instance:
- In response to misinformation and the pressing need for reliable data, Code and Theory revamped NBC's Big Board. This overhaul ensured the delivery of meticulously verified, real-time election data, transforming complex statistics into engaging narratives. As a result, MSNBC achieved its highest viewing numbers ever, surpassing rival networks.
- Additionally, the NFL app underwent a significant transformation from a simple tool into a vibrant, user-centric experience that mirrors the league's boldness. This new version attracted over 5 million weekly users, with fans streaming more than 2.3 billion minutes of games in 2024, highlighting a dramatic increase in engagement.
- Moreover, Code and Theory executed a profound digital transformation for the Minnesota Star Tribune. Within six months, they created a seamless, modern digital platform aimed at younger readers and opened new premium advertising opportunities, helping the publication swiftly achieve 32% of its monthly subscription targets following its launch.
- They also designed YETI's innovative platform, "Plan Your Wildest Year Yet," allowing users to generate personalized calendars of global outdoor events. This initiative exceeded industry benchmarks for engagement, signifying a successful venture into experiential marketing reflecting market demand.
Embracing New Challenges
Continuing to innovate, Code and Theory has introduced its new Enterprise Experience Transformation (EXT) practice, addressing the critical challenges posed by a fragmented consulting ecosystem, especially in the context of rapid AI advancement. Adriana Rubio, previously with Accenture, has joined Code and Theory as managing director of the EXT practice to spearhead this initiative.
A Vision for Tomorrow
Reflecting on recent honors, Dan Gardner, Co-Founder and Executive Chairman of Code and Theory, emphasized the honor of being recognized for teamwork with the Minnesota Star Tribune. He noted, "Code and Theory thrives on talent from diverse backgrounds, enabling us to unite our clients' leadership teams. This collaborative spirit is instrumental in fostering our innovative culture that focuses on future opportunities."
In addition to its latest accolades from Fast Company, Code and Theory was also recently named Ad Age's B2B Agency of the Year and recognized by Digiday as one of the most innovative companies in the market.
Fostering Innovation
According to Michael Treff, CEO, "True innovation extends beyond merely contemplating great ideas; it's about executing them in ways that have a measurable impact. Our approach, merging both design and technology, has significantly benefited our clients by helping them navigate complex challenges and realize sustainable growth. By prioritizing the customer experience, we can drive innovation that translates to tangible business results."
Fast Company Editor-in-Chief Brendan Vaughan remarked on the diverse companies featured in this year's list, noting that they are harnessing advanced technologies in transformative ways, pushing the envelope to create groundbreaking strategies and bold concepts in their fields.
About Code and Theory Network
The Code and Theory Network represents a unique blend of creative and technical talent, where CMOs, CTOs, and CIOs unite to generate substantial results for their businesses. As part of Stagwell, they possess an expansive global presence, working comprehensively across the customer journey to implement transformative technology. Their esteemed client base includes notable names such as Amazon, JPMorgan Chase, Microsoft, NBC, NFL, and Yeti.
Frequently Asked Questions
What recent recognition did Code and Theory receive?
Code and Theory was named one of the World's Most Innovative Companies by Fast Company for 2025.
How has Code and Theory impacted their clients?
The agency has successfully transformed digital experiences for clients like NBC and the NFL, enhancing user engagement and driving significant viewership.
What is the Enterprise Experience Transformation (EXT) practice?
The EXT practice focuses on resolving challenges in the consulting ecosystem, especially concerning AI and technological advancements.
Who leads the EXT practice at Code and Theory?
Adriana Rubio, formerly of Accenture, has recently taken on the role of managing director of the EXT practice.
How does Code and Theory ensure innovation?
By merging design and technology perspectives, Code and Theory drives measurable outcomes while prioritizing customer experiences.
