Cobalt Boats Partners with Sea Tow for Enhanced Boating
In a significant move aiming to elevate the boating experience, Cobalt Boats has partnered with Sea Tow to promote safety and support for new boaters. This collaboration introduces the innovative Sea Care Six Month Program, ensuring new owners access to vital assistance right on the water.
Addressing Boater Attrition
The marine industry faces a pressing issue of boater attrition, with research indicating that over 40% of first-time buyers abandon boating within five years. Often, this drop-off can be attributed to a lack of confidence and inadequate support while on the water. The initiative between Cobalt and Sea Tow aims to combat this trend head-on.
Assistance and Membership Benefits
As part of their initiative, Cobalt will contribute half the cost of the annual Sea Tow Gold Card membership for every new boat owner. This Gold Card membership offers exclusive benefits, including:
- 24/7 nationwide priority service.
- Unlimited towing without distance or dollar limits in the home area.
- Delivery of fuel, oil, and parts, as well as jump starts and disentanglements.
- Local navigation assistance and referrals.
- Member-only discounts on products and services through the Sea Tow Savings Club™.
Comments from Leadership
Kristen Frohnhoefer, President of Sea Tow, emphasized the importance of retention in the marine sector. "Cobalt's commitment to integrating Sea Tow membership into the boating experience communicates a strong message: they want their customers to enjoy the water for years to come," she remarked.
Enhancing Customer Experience
With a focus on delivering unparalleled performance and enjoyment, Cobalt Boats is dedicated to ensuring that boating remains a cherished pastime. Kelle Pierce, Director of Marketing, stated, "By adding Sea Tow membership, we are ensuring our customers have the confidence and support they need—boating should be about joy, not anxiety."
About Sea Tow Services International
Sea Tow Services International Inc. has been a leader in on-water assistance for over four decades. The organization provides members with round-the-clock access to certified captains, fostering a sense of security among boaters. Founded by Captain Joseph Frohnhoefer, Sea Tow was established when the Coast Guard limited its response to non-emergency situations. Sea Care is an innovative offering that allows boat manufacturers and dealers to include essential membership assistance with every boat purchase.
About Cobalt Boats
Cobalt Boats LLC is renowned for its luxury family day boats. Headquartered in Neodesha, KS, Cobalt is committed to top-quality manufacturing, creative innovation, and exceptional customer service. As a part of Malibu Boats, Cobalt has built an enviable reputation for customer satisfaction through its extensive dealer network.
Contact Information
For more information about the Sea Care programs, contact Kelle Pierce at:
Email: kellep@cobaltboats.com
Phone: 800-835-0256
Address: 1715 N. 8th St., Neodesha, KS 66757
Website: www.cobaltboats.com
Frequently Asked Questions
What is the Sea Care Six Month Program?
The Sea Care Six Month Program helps new boat owners by providing support and membership benefits to enhance their boating experience.
How does the partnership between Cobalt Boats and Sea Tow benefit customers?
Customers gain peace of mind with 24/7 access to support and exclusive discounts through Gold Card membership, fostering a safer boating experience.
What are the main causes of boater attrition?
Many first-time boat owners leave the boating lifestyle due to a lack of confidence and support while on the water, often after facing challenges without help.
How long has Sea Tow been in operation?
Sea Tow has been a leader in on-water assistance for over 40 years, founded to provide essential services unavailable through the Coast Guard.
Where is Cobalt Boats located?
Cobalt Boats is headquartered in Neodesha, Kansas, and has earned a reputation as a leading luxury boat manufacturer focused on customer satisfaction.
