Club Pilates Begins Expansion into Mexico
Club Pilates, renowned as the largest Pilates brand with over 1,000 studios operational worldwide, has announced an exciting new chapter in its journey. The company has signed a Master Franchise Agreement for expansion into Mexico, with plans to establish a minimum of 65 studios over the next decade. This strategic move will enhance its global presence, bringing the total number of countries where Club Pilates operates to 20.
Partnership with Riser Fitness
The agreement was made with Riser Fitness, a franchisee group that already has an established presence with Club Pilates in the U.S. Founded in 2013 and supported by Fortress Investment Group, Riser Fitness boasts over 60 studios currently in operation across the western United States and has plans for additional locations in various territories.
Excitement Over New Opportunities
Bob Kaufman, President of International at Xponential Fitness, expressed enthusiasm about the franchise’s debut in Mexico. He highlighted that the Riser Fitness team are exemplary operators of Club Pilates within the U.S. and they are eager to work together to deliver their esteemed Pilates experience to consumers in Mexico.
Vision and Growth Strategy
According to Mike Gray, President and Chief Operating Officer of Riser Fitness, there is great anticipation for what this agreement will bring. The collaboration between Riser Fitness and Club Pilates has already led to significant growth across the United States. They are particularly excited to introduce this beloved method to Mexico City, emphasizing their commitment to providing top-tier Pilates experiences. Their shared vision and continued support from Xponential Fitness give them confidence in their international expansion plans.
Global Expansion of Club Pilates
With Mexico joining the list, Club Pilates now has studios in 18 international markets, including notable locations such as Australia, Japan, Germany, the UK, and more. The brand's expansion reflects a burgeoning demand for Pilates workouts, which have been a core focus since Club Pilates' inception in 2007.
Club Pilates is dedicated to crafting an enjoyable in-studio experience, where certified instructors guide members through safe and effective workouts based on the original Reformer-based Contrology Method devised by Joseph Pilates. This inclusive environment caters to various fitness levels, promoting accessibility and adaptability both for members and aspiring franchisees around the world.
The Future of Fitness with Club Pilates
The fitness landscape is evolving, and Club Pilates remains at the forefront of this change. By promoting community, inclusivity, and well-rounded training programs for instructors, the brand continues to attract health-conscious individuals globally. This strategic franchise agreement in Mexico is not just about expanding the number of studios; it’s about sharing a versatile and enriching fitness philosophy that resonates with many.
About Club Pilates
Founded in 2007, Club Pilates has skyrocketed to prominence as the largest Pilates brand by studio count. Based in Irvine, California, it has earned a spot in respected business listings such as Entrepreneur Magazine's Franchise 500 and Inc. Magazine's Inc. 5000. The brand prides itself on ensuring that Pilates is accessible and welcoming to all people, further evidenced by its detailed 500-hour training program that covers various disciplines including Pilates, barre, and TRX Suspension Training. With Xponential Fitness backing its efforts, Club Pilates remains poised for ongoing success and expansion.
Frequently Asked Questions
What is the significance of the Master Franchise Agreement?
This agreement indicates Club Pilates' commitment to extending its reach into international markets, particularly Mexico, where they plan to open 65 studios over the next decade.
Who is Riser Fitness?
Riser Fitness is an established franchisee group of Club Pilates in the U.S., known for operating numerous studios across the western states.
What unique approach does Club Pilates offer?
Club Pilates integrates a workout methodology that is accessible to all fitness levels, backed by skilled instructors trained in the original Pilates techniques.
Where else does Club Pilates operate internationally?
Besides Mexico, Club Pilates has studios in locations like Australia, Japan, the UK, and several other countries across various continents.
What are the future plans for Club Pilates?
Club Pilates aims to further its global expansion while maintaining a focus on community-building and offering quality training programs for both members and franchisees.
