Cleverhood's Innovative Approach to Rainwear
Cleverhood is a rainwear brand that has made a name for itself since its inception in 2010. The company is constantly looking for ways to enhance the experience of its customers during inclement weather. Just recently, they introduced a unique product line called Stormy. This limited-edition series is designed with a unique print that draws inspiration from weather patterns tracked by NOAA Doppler radar. This innovative design reflects a deep acknowledgment of climate change, blending aesthetics with a pressing message about our environment.
The Story Behind the Stormy Print
The design of the Stormy print is not just a random choice; it is a thoughtful reflection of meteorological data representing intensified weather patterns. Founder Susan Mocarski expresses that the print symbolizes not just the challenges we face with climate change, but it also offers a bright glimpse amidst the dire forecasts. No two garments are the same, similar to the unpredictable nature of storms, providing each customer with a one-of-a-kind piece.
Design Philosophy
Cleverhood aims to provide consumers with outerwear that stands out visually while offering practical features. The original product, the RainCape, was designed for better coverage and breathability, catering to both walkers and cyclists. The company is known for marrying utility and style, ensuring that every piece offers excellent protection while making a fashion statement.
Enhanced Visibility for Safety
One of the standout features of the Stormy collection is the print's ability to enhance visibility. In environments where pedestrian and cyclist safety is paramount, the Stormy print aims to make users more noticeable in traffic-heavy areas. Wearing Cleverhood's raingear is not just practical; it's a commitment to safer streets.
Supporting Active Communities
Mocarski believes in the transformative power of walking and cycling in communities. The act of getting out and moving helps nurture vibrant neighborhoods, making them more inviting. In support of this philosophy, Cleverhood donates 5% of sales to organizations that promote safer, more walkable streets, creating a cycle of giving back to the communities they serve.
Commitment to Quality and Sustainability
All Cleverhood rain gear is designed with sustainability in mind. This includes using waterproof and breathable materials that are PFAS-free, and incorporating practical features such as high-lumen reflectivity and YKK waterproof zippers. Cleverhood's products are not only functional but are also made to withstand the rigors of outdoor activities.
Functional Features
Some practical features include adjustable hoods and sleeves for a customizable fit, along with innovative cycling thumb-loops that create a tent-like effect over the legs while pedaling. Additionally, there's a new back cinch designed to keep the garment secure against wind, making it suitable for all-weather biking. The generous front pocket is also functional, doubling as a compact self-stowing pouch for easy travel.
Availability and Accessibility
Cleverhood's products are available for purchase online at Cleverhood.com, making them easily accessible to consumers everywhere. Besides online options, Cleverhood gear can also be found in select retail stores across multiple countries, including Canada, Denmark, Japan, and Australia. This reflects the brand's global appeal and commitment to providing high-quality rainwear to a diverse audience.
Frequently Asked Questions
What is the Stormy print by Cleverhood?
The Stormy print is a unique design inspired by NOAA Doppler radar data, symbolizing climate change while remaining stylish.
How does Cleverhood contribute to community safety?
Cleverhood donates 5% of sales to organizations focused on making streets safer and more walkable, promoting active communities.
What materials are used in Cleverhood products?
All Cleverhood rain gear is waterproof, breathable, and made from PFAS-free materials, ensuring quality and sustainability.
Where can I purchase Cleverhood rainwear?
You can buy Cleverhood products online at Cleverhood.com or in select stores across various countries.
What is unique about Cleverhood's rain gear?
Cleverhood combines style with functionality, offering features like adjustable hoods, waterproof zippers, and unique prints that emphasize safety.
