Clearbrook, LLC Addresses Misconceptions About Water Filters

Clearbrook, LLC Clarifies Misunderstandings About Water Filtration

Clearbrook, LLC is on a mission to clear the air regarding misconceptions circulating in the market about its gravity-fed water filter technology. The company, known for its innovative BB9 water filter, recognizes the importance of addressing recent rumors and comments contributing to public confusion. As a manufacturer with decades of expertise in water filtration, Clearbrook has navigated complex regulatory landscapes to provide safe and efficient water solutions.

Background of Clearbrook and the Black Berkey Filters

Established with a commitment to excellence, Clearbrook has collaborated with New Millennium, Ltd., the official owner of the Black Berkey trade name. This partnership has led to the production of high-quality filters designed to ensure clean drinking water. However, in recent years, challenges emerged due to evolving regulations outlined by the Environmental Protection Agency (EPA).

Two years ago, Clearbrook faced a significant hurdle when the EPA enforced stricter interpretations of federal pesticidal regulations. These regulations pertain to the labeling, marketing, and sale of water filters capable of making health claims. The EPA's guidance indicated that any health claims—including those promising to reduce or eliminate harmful microorganisms—mandated a dedicated pesticidal registration process.

Compliance Challenges and Industry Impact

To comply with these regulations, New Millennium was advised to either halt sales of products making health claims, alter marketing strategies, or pursue complete registration as a pesticidal product. This suggested course of action posed a considerable risk, as it could take years to complete and jeopardize the Black Berkey branding. The situation escalated as the EPA initiated Stop Sale Orders against several distributors, which led to complex litigation.

As an operational response, Clearbrook opted to discontinue sales to anyone distributing products under the Black Berkey name until these regulatory issues were resolved. Despite these challenges, Clearbrook remains committed to providing high-quality filters that meet EPA standards and are safe for consumer use.

Addressing Concerns About Filter Content

With Clearbrook's technologies poised for reintroduction in the marketplace, the company aims to clarify several misunderstandings propagated through social media. Specifically, concerns have been raised regarding certain filters erroneously marketed as “Berkey,” which may contain silica alumina or aluminate. These rumors suggest potential links to health conditions, such as early onset of Alzheimer's disease. Clearbrook emphasizes that it has never produced a filter using any type of alumina for fluoride reduction.

It is crucial for consumers to distinguish between authentic Clearbrook products and imitations that flood online marketplaces, often containing questionable formulations from various sources, primarily abroad. Clearbrook, a reputable U.S. company, stands behind its commitment to quality and safety, ensuring customers that its filters are free from harmful compounds.

Future Directions for Clearbrook Technologies

As Clearbrook explores new retail partnerships, the company is enthusiastic about reconnecting with the community and providing advanced water filtration solutions once again. By focusing on transparency and clarity, Clearbrook hopes to reassure existing customers and attract new ones who prioritize quality and safety in their water filtration choices.

In conclusion, Clearbrook, LLC is steadfastly addressing market confusion surrounding its products and is committed to delivering safe, efficient water filtration solutions. The company’s resolve amidst regulatory challenges showcases its dedication to consumer health and the importance of informed product choices.

Frequently Asked Questions

What is the primary concern regarding Black Berkey filters?

The primary concern involves potential health claims and compliance with EPA regulations that have led to confusion about the safety and availability of these filters.

How does Clearbrook ensure the safety of its water filters?

Clearbrook ensures safety by adhering strictly to EPA standards and producing filters free from harmful compounds, unlike some imitations available in the market.

Why did Clearbrook halt sales under the Black Berkey trade name?

Sales were paused to comply with regulatory challenges and litigation related to health claims that required pesticidal registration under the EPA.

Can consumers trust the quality of Clearbrook's water filters?

Yes, Clearbrook is dedicated to maintaining high quality standards and has not compromised product safety or effectiveness, even amid challenges.

What steps is Clearbrook taking to re-enter the market?

Clearbrook is actively seeking new retail partners and is prepared to reintroduce its water filtration technologies to the community.

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