CLEAR Partners with CMS to Enhance Medicare Digital Identity
NEW YORK — CLEAR (NYSE: YOU), known for its cutting-edge secure identity solutions, has announced a significant contract with the Centers for Medicare & Medicaid Services for advancing digital identity verification for Medicare beneficiary and provider accounts on Medicare.gov. This initiative is part of a broader effort to enhance security and improve user experience in healthcare.
Integration of CLEAR1 at Medicare.gov
Expected to launch in early 2026, CLEAR1, the company's state-of-the-art identity platform, will be integrated into Medicare.gov. This platform will streamline account creation, facilitate account recovery, and enable easier access to private health information.
Addressing Identity Risks in Healthcare
The healthcare sector faces increasing identity risks, with attackers leveraging publicly available data, AI-generated identities, and deepfake technology to commit fraud. CLEAR1 aims to tackle these challenges by implementing multi-layered verification processes that significantly reduce identity theft and fraud. This approach not only protects sensitive information but also fosters greater trust in accessing healthcare services smoothly and securely.
Supporting CMS’s Health Tech Ecosystem
This collaboration aligns with CMS’s initiative aimed at creating a more integrated and patient-centered healthcare system. By implementing a secure and reusable digital identity, CLEAR1 will help achieve the goal of minimizing paperwork for millions, enhancing patients' access to their healthcare services seamlessly.
Statements from Leadership
“At CLEAR, our mission is to connect individuals to their true identities securely and efficiently,” expressed Caryn Seidman Becker, CEO of CLEAR. “This partnership with CMS reflects our commitment to enhancing access to healthcare and protecting beneficiaries against identity fraud.” David Bardan, General Manager and Head of Healthcare at CLEAR, added that the outdated processes currently in place create barriers to care and that CLEAR1's high-assurance identity solution will help in overcoming these challenges for millions of Americans.
Benefits of CLEAR1
CLEAR1 is designed to comply with HIPAA regulations and has received certification from the Kantara Initiative for its robust identity assurance levels. These attributes confirm its capacity to serve as a trusted identity framework within the complex healthcare landscape. With capabilities to enhance operational efficiency, CLEAR1 can lessen the volume of identity-related support requests while simultaneously combating fraud.
Partnerships with Major Healthcare Organizations
Pending implementation, beneficiaries may soon be able to confirm their identities with a simple selfie, a method already in use by partners like Epic, Sharecare, and Welldoc. Other healthcare institutions such as Wellstar Health, University of Miami Health, Hackensack Meridian Health, Community Health Network, and Ochsner Health are also collaborating with CLEAR1 to create a safer and more efficient healthcare environment.
About CLEAR
CLEAR is dedicated to enhancing security and streamlining experiences. With a thriving membership of over 36 million and a growing network of partners, CLEAR’s identity platform is set to redefine how individuals interact with healthcare and other systems globally. The goal is to maintain privacy while empowering users, ensuring they control their own information without compromising sensitive personal data.
Frequently Asked Questions
What is the CLEAR1 platform?
CLEAR1 is a secure identity verification platform designed to streamline account management and enhance security for users, particularly within Medicare.gov.
How will CLEAR1 benefit Medicare beneficiaries?
By integrating CLEAR1 into Medicare.gov, beneficiaries will experience seamless account creation and access to healthcare information, reducing identity theft and fraud risks.
What measures does CLEAR take to ensure user privacy?
CLEAR is committed to maintaining user privacy. Members have control over their information, and CLEAR does not sell biometric or sensitive personal data.
How does CLEAR1 combat healthcare identity fraud?
CLEAR1 employs multi-layered verification processes that help protect sensitive data and reduce identity-related fraud in the healthcare sector.
Who are CLEAR’s partners in the healthcare sector?
CLEAR collaborates with numerous healthcare organizations, including Epic, Sharecare, Welldoc, and various health systems, to strengthen its secure identity solutions.
