Classic Vacations Embraces Global Expansion for 2026
Classic Vacations is determined to broaden its advisor-centric approach across the globe, providing advisors with the essential tools to flourish in luxury travel.
In a recent announcement, Classic Vacations' CEO Melissa Krueger presented the company's vibrant vision for 2026, reinforcing its status as a premier luxury travel advisor support resource. This fresh direction aligns with the company's foundation centered on advisory support, coupled with advanced technology and a network of new partnerships.
This forthcoming chapter for Classic encompasses a wave of innovation aimed at enhancing accessibility. The aim is to accelerate the company's digital transformation, equipping advisors with faster, more streamlined tools while retaining the personal service and supplier connections that define the Classic brand.
"Our goal for 2026 is to solidify our position as the leading global luxury provider, firmly anchored in our robust advisory community," shared CEO Melissa Krueger. "This vision revolves around sustainable growth achieved through strong partnerships, focused on enhancing the capabilities of both advisors and suppliers, fostering mutual long-term success."
As the company gears up for 2026, Classic remains committed to investing in strategies that bolster advisor competency. This includes expanding their industry knowledge, enhancing their skills, and providing essential educational resources to thrive in the luxury market. Additionally, before the year's end, Classic will reveal updated advisor statements and itineraries designed to boost productivity and efficiency.
“The introduction of our revamped statements and itineraries is going to be a significant advantage for advisors,” said Sue Ferguson, Vice President of Sales and Managing Director of Luxury at Classic Vacations. “These updates are not only visually appealing but are also practical, ensuring they resonate with both advisors and their clients. Just as every journey makes an impact, these documents will reflect an advisor’s unique brand and leave a memorable impression on clients. Our team listened to needs, and I’m excited to make this happen before the end of 2025.”
In 2025, Classic made strides in enhancing its online booking platform, allowing advisors to create complete itineraries driven by real-time rates, affordable holds, and secure payment methods. The platform’s multi-destination and multi-room features are upheld by Classic's dedicated customer service that is available around the clock. Regardless of the method chosen—whether it's booking digitally or through the Classic Contact Center via phone, email, text, or chat—advisors can count on flexible support options.
Classic Vacations' advancements extend past their technological improvements. The company has received several prestigious awards in 2025, solidifying its place in the industry, including Virtuoso's Top U.S. Tour Producer for three consecutive years, and multiple Travvy and WAVE Awards recognizing their excellence in tour operations and technology solutions.
Throughout this past year, Classic expanded its portfolio to include new highly-desirable destinations such as the Loire Valley, Malta, Ibiza, and Australia, each providing tailored itineraries and unique cultural settings. They've also incorporated locations like Big Sky, New York City, alongside expanded offerings throughout Scotland and Spain. Looking ahead, Classic intends to further diversify its destination offerings as it approaches 2026.
Underlining its commitment to ethical tourism, Classic's vision for 2026 emphasizes responsible practices. The company is dedicated to collaborating with hotels that champion local communities, protect ecosystems, and celebrate cultural heritage, ensuring that their travel experiences create a lasting, positive impact.
Classic's strategic outlook for 2026 will fortify its devotion to advisor empowerment through enhanced product offerings, local insights, and quality itineraries. As travelers increasingly seek richer experiences, the company is committed to investing in tools and partnerships that aid advisors in providing highly personalized and culturally immersive journeys.
With Melissa Krueger at the helm, Classic Vacations is poised to honor its legacy while continuously evolving. The company is set to broaden its global reach through ongoing destination expansions and investments in digital tools, supplier relationships, and advisor-focused initiatives. These efforts will enable advisors to offer seamless, connected travel experiences, establishing Classic as a titan in the luxury travel sector.
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About Classic Vacations
Classic Vacations started as Classic Hawaii in 1978 and has grown to cater to numerous destinations worldwide. Today, Classic stays true to its advisory-first ethos alongside its owner, TBO, as a full-service B2B2C luxury travel company with a strong network of high-value advisors and partnerships with major consortia like Virtuoso, Signature, and Travel Leaders Network. The company is proficiently managed, leveraging expert call centers to provide premium service in accommodations, air travel, experiences, car rentals, and travel protection, specializing in complex luxury itineraries and fulfilling an ongoing digital transformation for an enhanced online booking experience.
About TBO
TBO is a leading global travel distribution platform established in 2006, simplifying travel transactions for partners worldwide. By leveraging technology, TBO addresses the complexities of global travel, connecting over 159,000 travel buyers with a million suppliers across more than 100 countries.
Frequently Asked Questions
What are the main goals for Classic Vacations in 2026?
Classic Vacations aims to enhance advisor empowerment, expand product offerings, and deepen partnerships while solidifying its position as a leading global luxury brand.
How will Classic Vacations support travel advisors in 2026?
Classic plans to provide cutting-edge tools, education, and enhanced statements and itineraries that reflect advisors' brands and support productivity.
What recognition did Classic Vacations receive in 2025?
The company was awarded Virtuoso's Top U.S. Tour Producer, multiple Travvy Awards, and several WAVE Awards for excellence in the travel industry.
What new destinations did Classic Vacations add to its portfolio recently?
Classic has introduced new destinations like the Loire Valley, Malta, Ibiza, Australia, Big Sky, and New York City, expanding its offerings for travelers.
How does Classic Vacations approach responsible tourism?
The company collaborates with hotels that focus on local community support, ecosystem protection, and honoring cultural heritage to ensure meaningful travel experiences.
