CJ 4DPLEX Achieves Unprecedented Box Office Success
Jurassic World Rebirth Drives Record Domestic Holiday Weekend for 4DX and SCREENX Formats
CJ 4DPLEX, a leader in cinema technology and premium film formats, experienced a remarkable and record-setting weekend at the domestic box office. This success was majorly fueled by the much-hyped release of Jurassic World Rebirth, which sparked an impressive over $6.75 million in ticket sales across both the 4DX and SCREENX formats.
In collaboration with renowned director Gareth Edwards and Universal Pictures, CJ 4DPLEX has crafted distinctive 4DX and SCREENX adaptations of Jurassic World Rebirth. This initiative aimed to provide unparalleled cinematic experiences that captivated audiences globally. Their creative partnership surpassed typical format production, including innovative marketing approaches, such as in-theater content where Edwards elaborated on his vision for the SCREENX experience. The launch also featured advanced influencer screenings in 4DX auditoriums and exclusive giveaways, including vibrant yellow ponchos for audiences during the opening weekend.
The Fourth of July weekend became a historic milestone for CJ 4DPLEX, showcasing their largest domestic holiday box office performance yet. The 4DX format alone generated over $4.3 million from just 64 screens, achieving an impressive per-screen average of $67,000. Viewers were immersed in a multi-sensory experience, feeling the tremors and excitement of the film as they journeyed through the perilous world of Île Saint-Hubert, teeming with dinosaurs.
SPECIAL announcement: The SCREENX format also outperformed expectations, bringing in over $2.4 million, marking its most successful opening to date. The unique 270-degree panoramic view enhanced the film's dramatic visuals, placing fans directly in the heart of the action—an experience unparalleled in modern theaters.
Don Savant, CEO & President of CJ 4DPLEX America, acclaimed the triumph, stating, "Our premium formats set lofty goals for the cinematic experience. Jurassic World Rebirth serves as the perfect showcase for both 4DX and SCREENX, and the phenomenal turnout during this holiday weekend underscores the audience's desire for extraordinary cinema experiences."
CJ 4DPLEX continues to build on its momentum, highlighting the growing consumer demand for innovative viewing options and the unique thrill of cinema. As the company expands its global presence and prepares for a summer filled with excitement, they seem ready to keep enchanting audiences with remarkable experiences.
About CJ 4DPLEX
CJ 4DPLEX is recognized as a pioneering cinema technology firm. It has its main office in Seoul and additional locations in Los Angeles and Beijing. The company is known for its innovative technologies such as '4DX', 'SCREENX', and 'Ultra 4DX', offering audiences groundbreaking ways to experience films.
As a subsidiary of the CJ Group, CJ 4DPLEX is affiliated with major entities like CJ CGV, one of the largest theater chains globally, and CJ ENM, known for producing award-winning films like "Parasite."
Exploring the SCREENX Technology
SCREENX stands as the first multi-projection cinema technology with a captivating 270-degree field of view. This format extends images beyond the standard frame, utilizing the theater's walls to provide a surrounding experience that immerses viewers in the narrative in a distinct and compelling way. With over 435 SCREENX auditoriums established across 40 countries, the format continues to expand its global reach.
Discovering the 4DX Experience
4DX offers moviegoers an immersive, multi-sensory cinematic experience. It enables audiences to engage with films through a variety of effects including motion, vibrations, water sprays, wind gusts, and even scents, capturing their full attention during each screening. These specially designed auditoriums are synchronized with over 21 effects, managed by expert editors. To date, there are more than 775 4DX theaters operating in over 70 countries, a testament to its growing popularity.
Frequently Asked Questions
What is CJ 4DPLEX known for?
CJ 4DPLEX is renowned for its innovative cinema technologies, especially its 4DX and SCREENX formats, which create immersive movie experiences.
What significant event drove box office success for CJ 4DPLEX recently?
The release of Jurassic World Rebirth led to a record-breaking box office weekend for CJ 4DPLEX, generating over $6.75 million.
How does the 4DX format enhance movie experiences?
4DX uses physical effects such as motion, vibrations, and scents to engage audiences in a multi-sensory viewing experience, making them feel part of the film.
What future trends can we expect from CJ 4DPLEX?
With an expanding global presence and a summer slate filled with films, CJ 4DPLEX aims to continue innovating and enhancing cinema experiences.
How many SCREENX auditoriums are currently operational?
As of now, there are over 435 SCREENX auditoriums available worldwide, offering their unique multi-projection experience, enhancing the cinematic journey.
