CJ 4DPLEX Achieves Record-Breaking Memorial Day Weekend
CJ 4DPLEX is thrilled to announce a historic milestone this Memorial Day weekend, achieving its highest ever box office draw. This achievement was underscored by a remarkable $4.4 million haul across its popular 4DX and SCREENX formats, a clear sign of its growing impact on the cinematic landscape.
Highlights from the Record-Breaking Weekend
This weekend not only set the record for CJ 4DPLEX's biggest Memorial Day performance but also marked the largest weekend of the year for the company across both formats. The success was significantly driven by two blockbuster releases: Disney's Lilo & Stitch and Paramount’s Mission: Impossible – The Final Reckoning.
Outstanding Performance of 4DX
In the 4DX format, CJ 4DPLEX reported a total revenue of $2.9 million, much of which came from Lilo & Stitch and Mission: Impossible. Notably, Lilo & Stitch recorded an impressive $2.2 million in 4DX alone, marking the largest Memorial Day opening for any 4DX title to date.
SCREENX Surpasses Previous Records
Meanwhile, the SCREENX format managed to pull in $1.5 million, notably surpassing the previous Memorial Day weekend record held by the hit film, Top Gun: Maverick. This stellar performance reinforces SCREENX's popularity and its unique offering of an immersive cinematic experience.
Comments from CJ 4DPLEX Leadership
Don Savant, the CEO and President of CJ 4DPLEX America, expressed excitement over these results, stating, "This weekend illustrates how our innovative formats have transformed the way audiences engage with films. From the emotional tones of Lilo & Stitch to the exhilarating sequences of Mission: Impossible, we are proud to provide experiences that cannot be replicated at home."
Enhancing the Movie Experience with Technology
The 4DX format by CJ 4DPLEX offers an enhanced viewing experience filled with environmental effects such as motion, wind, fog, and scent, all integrated seamlessly with the action on screen. On the other hand, the SCREENX format expands the film’s visuals onto the theater walls, giving viewers a panoramic immersion of up to 270 degrees.
An Unforgettable Scene with SCREENX
One of the standout scenes from Mission: Impossible showcased in SCREENX has been lauded as breathtaking. Savant noted, "The submarine sequence is one of the most stunning moments captured in SCREENX, illustrating how our technology elevates filmmaking into a unique experience that can only be enjoyed in our theaters."
Current Film Offerings in 4DX and SCREENX
Both Lilo & Stitch and Mission: Impossible – The Final Reckoning are currently available to audiences in theaters utilizing the 4DX format, with Mission: Impossible also offered in SCREENX theaters across selected regions.
About CJ 4DPLEX
CJ 4DPLEX is a pioneering cinema technology firm headquartered in Seoul, with branches in notable global markets like Los Angeles and Beijing. The company is committed to creating state-of-the-art cinematic technologies, such as SCREENX and 4DX, which allow audiences to enjoy films in previously unimaginable ways.
As part of the CJ Group conglomerate, CJ 4DPLEX collaborates with renowned entertainment entities, including CJ CGV, which is notably one of the largest theater chains in the world, and CJ ENM, responsible for producing award-winning films like Parasite.
Global Reach of 4DX and SCREENX Technologies
SCREENX has evolved into the world’s first multi-projection cinema format, offering an immersive viewing experience that envelops viewers in the story, with over 370 auditoriums established in 40 countries globally. Furthermore, 4DX enhances cinematic enjoyment with its impressive array of sensory effects, available in over 790 auditoriums across more than 70 countries.
Frequently Asked Questions
What is the significance of CJ 4DPLEX's record this weekend?
This weekend marked CJ 4DPLEX's biggest Memorial Day box office performance, emphasizing the popularity and growing momentum of its cinematic formats.
How much revenue did the 4DX and SCREENX formats generate?
The combined revenue for 4DX and SCREENX formats reached $4.4 million during the Memorial Day weekend, showcasing their mass appeal.
What films contributed to this box office success?
Both Lilo & Stitch and Mission: Impossible – The Final Reckoning played critical roles in driving audiences to theaters and generating significant revenue.
How does SCREENX enhance the movie-watching experience?
SCREENX creates an immersive experience by projecting visuals onto the side walls of the theater, providing a panoramic view that enhances storytelling.
In which countries are 4DX and SCREENX available?
4DX and SCREENX formats are accessible in over 70 countries, with hundreds of auditoriums designed for these technologies globally.
