Strategic Partnership to Enhance Measurement Insights
Cint, a global leader in research and measurement technology, has recently announced an exciting new partnership with Affinity Solutions, a leading provider of consumer purchase insights. This collaboration aims to transform the way businesses measure outcomes by effectively linking survey data to the actual behaviors of consumers. By leveraging their combined strengths, Cint and Affinity Solutions are poised to establish a new standard in outcomes-based measurement.
Combining Innovation and Technology
The strength of this partnership lies in the unique capabilities of both companies. Cint boasts an extensive global audience network, while Affinity Solutions brings valuable real-time transaction data gathered from over 150 million credit and debit cards. This data encompasses nearly 100 million consumers, enabling brands, researchers, and agencies to delve deeper into consumer behavior. Together, these insights allow professionals in sectors like Retail, Travel, and Quick Service Restaurants (QSR) to understand their customers better than ever before.
The Vision Behind the Partnership
Kevin Evers, Managing Director of Data Solutions and Measurement at Cint, expressed enthusiasm about the potential of this partnership. He highlighted that this collaboration is not just about merging resources; it represents a commitment to providing clients with the means to measure real business outcomes. As Cint integrates Affinity’s purchase data into its platform, brands will have access to insights that extend beyond mere attitudes and intentions.
Grounding Insights in Reality
Henry Tam, SVP of Sales at Affinity Solutions, emphasized the revolutionary aspect of grounding insights in actual consumer purchasing behaviors. This partnership allows advertisers to move beyond speculative strategies to understand the genuine impacts of their campaigns. By prioritizing real-world outcomes, Cint and Affinity Solutions are paving the way for informed marketing and business decisions.
Fostering Innovation and Exploration
The partnership is more than just a collaboration; it’s a commitment to innovation. Cint and Affinity Solutions are dedicated to exploring synergistic opportunities that can leverage each other’s strengths. Future initiatives and specific offerings will be revealed as the partnership evolves, allowing clients to anticipate cutting-edge developments in measurement insights.
About Cint
Cint is renowned for its leadership in research and measurement technology, connecting various stakeholders—brands, researchers, and academics—to a diverse network of over 800 suppliers and millions of engaged respondents across more than 130 countries. Through the Cint Exchange, users can conveniently gather essential insights to aid business strategies and develop research-informed solutions. One of their standout offerings, Lucid Measurement by Cint, equips advertisers, media owners, and agencies with robust tools to analyze and optimize cross-channel advertising campaigns in real time.
About Affinity Solutions
A prominent player in the realm of consumer purchase insights, Affinity Solutions provides a comprehensive view of spending behaviors across the U.S. and U.K. The company utilizes exclusive access to permissioned transaction data from over 100 million people. Its innovative AI technology, Comet™, harnesses purchase signals to generate actionable insights that empower business and marketing leaders to cultivate customer relationships and drive optimal outcomes.
Contact Information for Media Inquiries
Cint Media Contact:
Kite Hill
Lara Schembri Sant
lara@kitehillpr.com
Afinity Solutions Media Contact:
Sara Serbanoiu
sserbanoiu@daddibrand.com
Frequently Asked Questions
What is the main goal of the Cint and Affinity Solutions partnership?
The primary goal is to enhance measurement insights by linking survey data to actual consumer purchase behavior.
How will this partnership benefit businesses?
Businesses will gain access to deeper insights that help them understand real customer behaviors and outcomes beyond just intent.
What technologies are involved in this collaboration?
The partnership utilizes Cint's audience network and Affinity's transaction data, along with proprietary AI technology to analyze consumer behavior.
Which industry sectors can benefit from these insights?
Sectors including Retail, Travel, and Quick Service Restaurants (QSR) will particularly benefit from the enhanced insights offered by this partnership.
How can businesses leverage these new insights?
Businesses can employ the insights to make informed marketing and strategic decisions, optimizing their campaigns based on actual consumer behaviors.
