Cineverse Boosts Data Capabilities with LiveRamp Integration
LiveRamp's solution enhances data security and accuracy for Cineverse's advertisers, available to all Matchpoint™ customers.
Cineverse Corp. (NASDAQ: CNVS), a pioneering streaming technology and entertainment company, has announced the complete integration of LiveRamp's Authenticated Traffic Solution. This state-of-the-art technology provides a cookieless framework designed for all current and future users of Matchpoint™, Cineverse's proprietary OTT solution that streamlines content distribution without sacrificing quality.
"Authenticated identity allows advertisers to connect with more valuable audiences while creating new collaboration opportunities for Cineverse advertisers today," remarked Pete Erickson, Head of Publisher Development at LiveRamp. He added, "By leveraging LiveRamp's Authenticated Traffic Solution, Cineverse and its advertisers can utilize their first-party data, improving consumer experiences while ensuring robust data protection and personalized engagement in the rapidly evolving CTV landscape."
In the highly competitive online marketplace, effectively utilizing first-party data can offer advertisers a significant edge. LiveRamp's Authenticated Traffic Solution empowers Cineverse's advertisers to guarantee user authentication across various platforms, allowing for personalized outreach and performance measurement both on Cineverse and throughout LiveRamp’s entire authenticated ecosystem. This results in enhanced performance signals. The solution enables Cineverse and its advertisers to operate with LiveRamp's durable identifier, RampID, which provides secure access to valuable first-party data without revealing sensitive details to third parties. RampID facilitates reaching authenticated audiences at scale, ensuring personalized experiences wherever consumers engage.
Furthermore, Terry City, Senior Vice President of Direct Ad Sales at Cineverse, expressed, "The implementation of LiveRamp's Authenticated Traffic Solution will strengthen Cineverse's offerings, delivering privacy-centric advertising solutions across all Cineverse-powered brands and services. With privacy and user data protection as top priorities, this solution allows brands to effectively engage with Cineverse users while safeguarding personal information. It serves as a value addition for our current advertisers and presents an attractive proposition for future clients."
Cineverse's dedication to technological innovation is highlighted by integrations like LiveRamp ATS and Matchpoint™, which powers its diverse content network. This commitment reflects Cineverse's ambition to lead in entertainment distribution.
About Cineverse
Cineverse is at the cutting edge of entertainment technology, providing over 70,000 premium films, series, and podcasts to more than 150 million unique viewers each month. The company offers comprehensive streaming solutions tailored for some of the most recognized brands and operates a robust network of fan-focused channels. Through innovative solutions like Matchpoint™, Cineverse (NASDAQ: CNVS) is shaping the future of entertainment. For more information, visit cineverse.com.
Frequently Asked Questions
What is LiveRamp's Authenticated Traffic Solution?
LiveRamp's Authenticated Traffic Solution is a cookieless framework that enables advertisers to authenticate users and utilize first-party data to enhance advertising experiences.
How does Cineverse benefit from this integration?
This integration enhances data security and accuracy for Cineverse's advertisers, allowing them to more effectively reach and engage valuable audiences.
What does Matchpoint™ offer to Cineverse customers?
Matchpoint™ is an OTT solution that facilitates faster and cost-effective content distribution without compromising quality for organizations.
How many viewers does Cineverse reach monthly?
Cineverse reaches over 150 million unique viewers each month with its extensive collection of films, series, and podcasts.
Why is privacy important in advertising?
Privacy in advertising is essential to protect users' personal information while ensuring effective targeting and personalization, which helps foster trust in advertising practices.
