Cindi Dias Takes Charge as VP and General Manager
Sinclair Broadcast Group has some exciting news—Cindi Dias has officially been appointed as the Vice President and General Manager of KBAK and KBFX stations. This significant move marks the beginning of a new era for these stations in Bakersfield, as Dias is set to bring her strong leadership and vision to the forefront.
Rich Experience in Radio and Television
Cindi Dias comes to this new position with a wealth of experience, having spent 17 years as the General Sales Manager at both KBAK and KBFX. With over 30 years in multimedia sales and management, she's well-prepared to guide these important television stations in the region.
Before her tenure at KBAK and KBFX, Dias launched her career in Los Angeles with Petry Television and then made her way to Bakersfield. There, she sharpened her skills in radio, working as an account executive for KERO and KSMJ. This path has given her a profound understanding of the local media landscape.
Support from Rob Weisbord
Rob Weisbord, Sinclair’s Chief Operating Officer and President of Local Media, shared his excitement about Dias’s leadership. He remarked, “We are thrilled Cindi will now be leading the stations in Bakersfield, where she has deep relationships in the market.”
Weisbord emphasized her proven track record in management and her knack for developing strong leadership teams within the organization. Given her experience, Dias is expected to enhance the existing momentum in the Bakersfield marketplace.
A Commitment to Community
In her statement about her new role, Cindi highlighted her dedication to the Bakersfield community. She expressed, “I am extremely honored to be named vice president and general manager of Eyewitness News KBAK and KBFX. My commitment to the Bakersfield community, our dedicated employees, and valued advertisers has never been stronger.”
This commitment reflects her desire to continue delivering excellence to the community with innovative methods and effective marketing strategies.
Facing New Challenges
As she embarks on this journey, Cindi is excited to lead her talented team into the future of broadcasting. She’s well aware of the exciting transformations occurring within the industry and is ready to embrace new challenges. Her vision focuses on discovering novel ways to engage audiences and cater to their needs.
About Sinclair Broadcast Group
Sinclair Broadcast Group is part of Sinclair, Inc. (NASDAQ: SBGI), a well-known media company that provides local news and sports coverage. They operate 185 television stations across 86 markets, ensuring broad coverage of important events and local stories.
Along with its popular television offerings, Sinclair owns the Tennis Channel and several multicast networks, including Comet, CHARGE!, and TBD. With a diverse range of content, Sinclair aims to deliver quality information across multiple platforms, ranging from over-the-air broadcasts to online streaming through its aggregation service, NewsON.
Frequently Asked Questions
Who is Cindi Dias?
Cindi Dias is the newly appointed Vice President and General Manager of KBAK and KBFX, bringing over 30 years of experience in broadcasting and multimedia sales.
What is Sinclair Broadcast Group?
Sinclair Broadcast Group is a leading media company that operates numerous television stations and offers a variety of news and entertainment services.
What is KBAK and KBFX?
KBAK (CBS) and KBFX (FOX) are local television stations based in Bakersfield, California, serving the community with news and entertainment.
What is Sinclair's market reach?
Sinclair Broadcast Group operates 185 TV stations across 86 markets in the United States, ensuring comprehensive local news coverage.
How can someone learn more about Sinclair?
For more information about Sinclair and their offerings, visit their website at www.sbgi.net.
