Cilantro Taco Grill Making Waves Beyond Chicagoland
The Fastest-Growing Authentic Mexican Franchise Brings Traditional Cuisine to Prosper, Texas
After establishing a loyal customer base in the Chicagoland area for over a decade, Cilantro Taco Grill has proudly opened its doors in Prosper, Texas. This marks a significant step for the brand as it embarks on a journey beyond its original roots, bringing its cherished recipes and authentic Mexican flavors to the thriving Dallas-Fort Worth area.
Celebrating a Milestone with the First Texas Location
Located at 1470 W Frontier Pkwy, the new restaurant brings Cilantro Taco Grill's signature tacos, burritos, and salsas to more customers than ever before. The first Texas location is more than just another restaurant; it embodies the spirit of family, hard work, and empowerment that is central to the company's ethos.
Meet the Visionary Behind the Expansion
Multi-unit franchisee Hector Haget is leading the charge into Texas. Having immigrated from Cuba at an early age, Haget relates to the immigrant journey that inspired Cilantro Taco Grill's founder, Temoc Morfin. With years of experience in franchise operations, particularly with Jersey Mike's, Haget is passionate about bringing not only delicious food to new areas but also creating opportunities for other immigrants to pursue their entrepreneurial dreams.
The Power of Authentic Mexican Cuisine
Haget underscores the importance of traditional flavors and ingredients, stating, "Cilantro Taco Grill is proof that if an immigrant dreams big and works hard, anything is possible." This philosophy rings true as the restaurant continues to offer authentic Mexican cuisine in a market often dominated by larger fast-food chains. The dedication to maintaining authenticity is bolstered by a central commissary system, which ensures that the flavors and quality customers expect from Cilantro Taco Grill are consistent across all locations.
Plans for Future Expansion
As Cilantro Taco Grill forges ahead, Haget has ambitious plans to develop at least five more locations in the Dallas-Fort Worth area and Orange County, California. This growth initiative reflects a broader strategy to bring authentic Mexican cuisine to more communities and further empower Latino entrepreneurs in the franchise industry.
Continuing the Family Legacy
Temoc Morfin, the founder of Cilantro Taco Grill, shares a heartfelt narrative about how he started the restaurant with the aim of offering opportunities to fellow immigrants. "I never could have imagined my taqueria growing into a national franchise," says Morfin. His passion for sharing his family's rich culinary heritage has led to Cilantro Taco Grill thriving in the competitive market with 18 locations currently operational.
In addition to the Texas opening, Cilantro Taco Grill is set to unveil six more locations across various states, including Florida and Illinois in the near future. This rapid growth is attributed to the favorable reception of their franchise offerings and collaboration with expert franchise developers.
A Vision Rooted in Community Empowerment
Cilantro Taco Grill is committed to more than just serving food; their mission revolves around uplifting local communities by empowering immigrant and Latino populations through franchising. The brand aims to dismantle barriers and open doors for aspiring business owners who share the same vision of success and community contribution.
Franchise applicants interested in this empowering movement will find extensive training and support from the knowledgeable team at Cilantro Taco Grill, including access to cutting-edge technology that enhances operations, customer engagement, and revenue generation.
About Cilantro Taco Grill
Founded in 2013, Cilantro Taco Grill has quickly carved out a niche for itself amid a fast-growing segment of the restaurant market. The inspiration behind this success lies with the Morfin family, who brought their cherished recipes from Jalisco to Chicago and have since dedicated their efforts to sharing these flavors with new audiences.
The restaurant's success has attracted notable partnerships, including artist and entrepreneur Armando Christian Perez (Pitbull), who aims to elevate the brand's exposure and franchise expansion further.
Cilantro Taco Grill continues to provide a platform that encourages local ownership and economic growth within communities, reinforcing the idea that authentic cuisine can lead to prosperous business opportunities.
Frequently Asked Questions
When did Cilantro Taco Grill open its first Texas location?
Cilantro Taco Grill recently opened its very first Texas location, marking a significant milestone for the brand.
Who is the founder of Cilantro Taco Grill?
The founder of Cilantro Taco Grill is Temoc Morfin, who started the brand with the mission of sharing authentic Mexican recipes.
What type of cuisine does Cilantro Taco Grill offer?
Cilantro Taco Grill specializes in authentic Mexican cuisine, including tacos, burritos, and fresh salsas.
How many Cilantro Taco Grill locations are currently operational?
As of now, Cilantro Taco Grill operates 18 locations primarily in the Chicagoland area.
What is the future growth plan for Cilantro Taco Grill?
The brand aims to open more locations across different states, intending to expand to over 1,000 units globally over the next decade.
