Introducing Traveller Whiskey Full Proof
The music and whiskey world has come together in an exciting collaboration. Two creative forces—Buffalo Trace Master Distiller Harlan Wheatley and Grammy-winning artist Chris Stapleton—have unveiled the new Traveller Whiskey Full Proof. This exciting extension of the renowned Blend No. 40 emphasizes the artistry behind American whiskey blending, reaching new heights while remaining accessible at any proof.
The Art of Whiskey Blending
Just as Chris Stapleton pours his heart into his music, Wheatley approaches whiskey blending as a craft that demands expertise, balance, and creativity. With the goal of pushing the boundaries of Traveller's signature 90 proof, the duo experimented with various blend adjustments and techniques. The turning point occurred backstage during a tasting session where Stapleton and his friends unanimously selected a higher-proof expression that they believed deserved to be bottled.
Excitement in Every Sip
Stapleton commented, "Before collaborating with Harlen and the Buffalo Trace team, I tended to enjoy higher-proof, barrel-strength whiskeys. When we started working on this Full Proof version, I couldn't wait to see the outcome. After considering two potential contenders, we all felt that the 121 proof was outstanding. It carries the same approachable DNA but has been dialed up a notch. It's one of those moments where having more of a good thing truly pays off."
Wheatley's Expertise
Harlan Wheatley elaborated, "In all our products, we experiment with proof to showcase distinct flavor characteristics of the whiskey. With Traveller's blended recipe, the flavors and finishes become more pronounced at different proofs compared to our straight bourbons. This new expression is unique and should be experienced by all whiskey lovers."
A Fast-Growing Brand
Blended and bottled at the world's most prestigious distillery, Traveller Whiskey has rapidly grown into a favored brand, earning numerous accolades and making its way into global markets. Notably, in recent years, it has become the "Official Whiskey of Major League Baseball" and caught the eye of NASCAR fans, especially when JR Motorsports' Traveller Whiskey No. 40 Chevrolet, driven by Justin Allgaier, made a remarkable top ten finish at the DAYTONA 500.
New Offerings on the Market
The Full Proof variant of Traveller Whiskey presents a rich and powerful experience characterized by pronounced notes of caramelized sugar, baking spice, and toasted oak. Enhancing the original Blend No. 40, this 121 proof whiskey offers an array of flavors, including vanilla, warm toffee, and dark fruit, resulting in an extraordinary taste profile and complexity previously unimagined in blended whiskey.
Originally released as a limited edition, Traveller Full Proof has now become available to retailers, bars, and restaurants through Sazerac's distribution network, at a suggested retail price of $39.99 for a 750ml bottle, with local taxes varying.
About Buffalo Trace Distillery
Buffalo Trace Distillery is a family-owned enterprise grounded in tradition, dating back to 1775. Revered figures in bourbon history, such as E.H. Taylor, Jr., and Elmer T. Lee, are part of its legacy. Not only is it known for its award-winning bourbons, rye, and vodka, but it also stands as a National Historic Landmark. Buffalo Trace has garnered multiple honors, including 40 distillery titles since 2000, showcasing its high craftsmanship and commitment to quality.
About Chris Stapleton
Chris Stapleton, a celebrated Kentucky-born artist, has earned acclaim as a 12-time Grammy winner and continues to make waves in the music industry. Recently, he achieved recognition for his work on “Bad As I Used to Be” at the Grammy Awards. His collaborations with a range of artists and active participation in charitable initiatives exemplify his dedication to music and community.
Frequently Asked Questions
What is Traveller Whiskey Full Proof?
Traveller Whiskey Full Proof is a new expression from Buffalo Trace Distillery, created in collaboration with Chris Stapleton, showcasing higher proof and enhanced flavors.
Who are the creators of Traveller Whiskey?
Traveller Whiskey is a collaboration between Master Distiller Harlan Wheatley of Buffalo Trace Distillery and musician Chris Stapleton.
What distinguishes Traveller Whiskey Full Proof from the original blend?
Traveller Whiskey Full Proof is bottled at 121 proof, offering amplified flavor notes and a richer experience compared to the original 90 proof.
What flavors can I expect from Traveller Whiskey Full Proof?
The whiskey highlights notes of caramelized sugar, spices, toasted oak, vanilla, warm toffee, and dark fruit for a complex flavor profile.
Where can I purchase Traveller Whiskey Full Proof?
Traveller Whiskey Full Proof is available through Sazerac’s distributor network in retailers, bars, and restaurants at a suggested price of $39.99 for 750ml.
