Chris Schultz Takes Leadership Role at Velvet Taco
In an exciting development for the fast-casual restaurant sector, Velvet Taco has officially appointed Chris Schultz as the new CEO. Known for its globally inspired tacos and vibrant flavors, the brand is poised for substantial growth under Schultz's leadership.
Schultz's Impressive Background in the Restaurant Industry
Chris Schultz is a seasoned professional with over 30 years in restaurant management. His most recent role was as the CEO of Voodoo Doughnut, where he was instrumental in expanding the brand across new markets while preserving its unique culture. Prior to that, he spent nearly a decade at MOD Pizza as their senior vice president of operations, where he helped transform the company from a single location into a national force with over 350 venues.
Prior Experience with Starbucks
Before venturing into the realm of pizzas and doughnuts, Schultz dedicated 13 years to Starbucks. During this time, he played a crucial role in accelerating the company’s development and ensuring excellence in operations during a period of rapid global growth.
Velvet Taco’s Growth Timeline
Founded in 2011, Velvet Taco has impressively expanded to operate more than 50 locations across eight states and has recently opened its first international branch. With an innovative menu that features over 20 globally inspired tacos alongside their unique Weekly Taco Feature (WTF) program, the restaurant consistently introduces new and exciting flavors to its customers.
Schultz’s Vision for Velvet Taco
Expressing his excitement about the role, Schultz stated, "Velvet Taco is one of those rare brands that knows exactly who it is: bold, creative, and unapologetically original. My focus is on fueling that spirit as we grow, staying true to what made Velvet Taco special while building the kind of brand and culture that can thrive anywhere in the world." This vision sets the stage for Velvet Taco's continued success as they expand into new territories.
Future Expansion Plans
With Schultz at the helm, Velvet Taco intends to focus on growth in key metropolitan areas and explore unconventional locations, including airports. The brand remains dedicated to its ethos of culinary creativity, exceptional hospitality, and unforgettable dining experiences for their loyal fanbase.
About Velvet Taco
Velvet Taco stands out in the restaurant landscape by reimagining global flavors to create an unparalleled menu of inventive, scratch-made tacos. The fast-casual establishment takes diners on a sensory adventure with offerings that include over 20 imaginative taco recipes, memorable sides such as the signature Red Curry Coconut Queso, and unique desserts like Red Velvet Cake. Their Weekly Taco Feature showcases an all-new, limited-time taco every week for a culinary experience everyone can look forward to.
Media Contact
For any inquiries, media representatives can reach Caroline Robinson at 817-329-3257. The brand offers a glimpse into their culinary world through their online presence. Interested customers can explore the full menu on the official Velvet Taco website and follow the brand on various social media platforms for the latest updates.
Frequently Asked Questions
Who is the new CEO of Velvet Taco?
Chris Schultz has been named the new CEO of Velvet Taco.
What is Velvet Taco known for?
Velvet Taco is renowned for its globally inspired tacos and creative menu offerings.
What plans does Chris Schultz have for Velvet Taco?
Schultz aims to expand Velvet Taco into new markets and enhance the guest experience.
When was Velvet Taco founded?
Velvet Taco was founded in 2011 and has since grown to over 50 locations.
What is the Weekly Taco Feature?
The Weekly Taco Feature (WTF) program introduces a new, limited-time taco every week of the year.
