ChoiceOne Bank Earns dotCOMM Gold for Website Innovation
ChoiceOne Financial Services, Inc. and ChoiceOne Bank (NASDAQ: COFS) announced that their redesigned website, choiceone.bank, has received a Gold Award from the dotCOMM Awards. The recognition honors excellence in web creativity and digital communication and underscores the bank’s ongoing commitment to pairing modern technology with attentive customer service.
A Notable Honor in Digital Communication
The dotCOMM Awards are administered by the Association of Marketing and Communication Professionals (AMCP), which evaluates around 20,000 entries from creators worldwide each year. Winners range from individual communicators to Fortune 50 companies, highlighting the depth and breadth of achievement across the digital landscape.
“We are incredibly proud to receive the Gold Award from dotCOMM, highlighting our website’s redesign that greatly enhances user experience,” said Michael J. Burke, Jr., President of ChoiceOne. As a community bank, he emphasized, the institution focuses on innovative services that make it simple for customers to meet their digital banking needs through a streamlined, easy-to-use interface.
Technology That Strengthens Relationships
ChoiceOne Bank’s website serves as a fast, convenient way to bank and a bridge to long-term relationships through its full-service branches. Burke noted, “Our website provides high-speed convenience alongside best-in-class financial solutions, allowing our customers to effortlessly manage their finances while still feeling connected to a local bank.” That balance—high-tech capability with personal service—matters in today’s banking environment, where customers expect both speed and a trusted local partner.
Design Choices That Put Customers First
Danielle Chateauvert, Vice President of Marketing at ChoiceOne, expressed gratitude for the global recognition, saying the team’s strategy is to “leverage the best technology available while maintaining our personal touch in banking.” Working with former community banker Eric Cook and his WSI agency team, ChoiceOne introduced features designed to help customers find what they need quickly and understand their financial options more intuitively.
The timing of the redesign also aligned with the bank’s 125th Anniversary, ensuring new capabilities would support the long-standing mission to provide superior service. The award affirms the marketing team’s effort to make the website a go-to resource—useful, fast, and dependable—for day-to-day financial needs and bigger decisions alike.
About the dotCOMM Awards
Founded in 1994, the dotCOMM Awards recognize excellence in web creativity and digital communication. Administered by the AMCP, the program has reviewed over 200,000 entries globally and is regarded as one of the respected competitions in the marketing and communications industry. Honors reflect many facets of digital engagement, including interactivity, content, and social media effectiveness.
Entrants include designers, developers, agencies, nonprofits, and corporate executives—contributors shaping how organizations communicate online and how audiences experience brands on the web.
About ChoiceOne Financial Services
ChoiceOne Financial Services, Inc. operates from Sparta and is the holding company for ChoiceOne Bank, which has approximately $2.6 billion in assets, placing it among Michigan’s largest banks by asset size. The bank also serves its communities by offering insurance and investment products through its subsidiary, ChoiceOne Insurance Agencies, Inc.
Grounded in its local heritage, ChoiceOne continues to invest in technology that makes banking easier while preserving the personal, community-first service people count on. Earning the dotCOMM Gold Award affirms the bank’s efforts to meet high standards in digital communication and overall service quality.
Frequently Asked Questions
What does the dotCOMM Gold Award recognize?
It honors standout work in web creativity and digital communication, acknowledging websites and digital efforts that deliver clear, engaging experiences.
Why is this recognition meaningful for ChoiceOne’s customers?
It signals that ChoiceOne’s website redesign truly improves the experience—faster, simpler, and more intuitive—while supporting the service you expect from a local bank.
Who oversees and judges the dotCOMM Awards?
The Association of Marketing and Communication Professionals (AMCP) administers the program and evaluates thousands of entries submitted from around the world each year.
Who helped ChoiceOne bring the redesign to life?
ChoiceOne collaborated with former community banker Eric Cook and his WSI agency team to add features that help customers navigate their financial options more intuitively.
How large is ChoiceOne Financial Services?
ChoiceOne Financial Services, Inc. operates from Sparta and is the holding company for ChoiceOne Bank, which has approximately $2.6 billion in assets—making it one of Michigan’s largest banks by asset size.
