Choice Hotels Introduces Mews Cloud Technology
Choice Hotels is making waves in the hospitality industry with an ambitious digital transformation strategy aimed at enhancing the guest experience, empowering franchisees, and optimizing operations. This strategy, designed to meet the evolving needs of the market, is a testament to Choice Hotels' commitment to innovation.
The New Property Management System
In an exciting development, Choice Hotels International is now offering Mews as an option for property management systems (PMS) for its international franchisees. Mews, known for its powerful integration with existing systems, is tailored to optimize operations for hospitality brands. This innovative platform supports a seamless connection with Choice Hotels' proprietary tools, promising to enhance connectivity and efficiency.
Key Features of Mews
Franchisees utilizing Mews can look forward to a host of benefits, including:
- Complete Data Transparency: Users can access property-level data in real-time, allowing for strategic and informed operational decisions.
- Operational Efficiency: Mews automates routine tasks associated with front desk operations, payments, and housekeeping to boost staff productivity.
- Flexible Scalability: The system is designed to accommodate the diverse brand portfolio of Choice Hotels, ensuring consistent service across various settings.
- Personalized Guest Experiences: Leveraging real-time data insights allows for a customized and frictionless stay for guests.
Thoughts from Leadership
Brian Kirkland, Chief Information Officer for Choice Hotels, expressed enthusiasm about the partnership with Mews, stating, "As hospitality evolves, expanding our international connectivity and platform options is essential. This new cloud-based platform will meet the region-specific needs of our hotel owners outside the U.S."
From the perspective of Mews, CEO Matt Welle stated, "We are thrilled to partner with Choice Hotels to set a new standard in connected hospitality. This agreement signifies Mews' continued expansion within the enterprise hospitality sector, promising innovation and improved guest experiences."
Continuous Innovation at Choice Hotels
Choice Hotels has continuously rolled out industry-first technologies designed for its owners, demonstrating its prowess as a leader in hospitality innovation:
- In 1995, Choice launched the first hotel website, providing real-time rates and availability.
- In 2003, it introduced the first cloud-based property management system, choiceADVANTAGE.
- By 2009, Choice released the first hotel app for iOS devices.
- 2014 saw Choice become the first hotel company to offer instant booking via TripAdvisor.
- In 2016, the company made history by offering immediate in-app gift card downloads.
- Choice launched choiceEDGE in 2018, the first-ever cloud-based central reservation system.
- In 2019, the transition to AWS (Amazon Web Services) Cloud was realized, marking Choice Hotels as the first to fully commit to the cloud.
- By 2021, Choice introduced ChoiceMAX, an award-winning mobile-first revenue management solution.
- The latest milestone came in 2024 with the closure of the last data center, establishing Choice as a leader in modern hotel technology.
About Choice Hotels
Choice Hotels International, Inc. (NYSE: CHH) stands as one of the world's largest lodging franchisors, with nearly 7,500 hotels across 45 countries, offering a wealth of options for both business and leisure travelers. Its diverse portfolio is designed to cater to all types of guests, ranging from limited to full-service hotels across various market segments. The Choice Privileges rewards program encourages loyalty with valuable perks for members.
Frequently Asked Questions
What is Mews Cloud Technology?
Mews Cloud Technology is a property management system offered by Choice Hotels for its international franchisees, designed to enhance operational efficiency and guest experience.
How does Mews improve guest interactions?
Mews provides real-time data insights that allow for streamlined processes, leading to personalized and seamless guest experiences.
What role does Choice Hotels play in hospitality?
Choice Hotels International is a major lodging franchisor, responsible for a large portfolio of hotel brands that cater to diverse travel needs.
Where can I find more information about Choice Hotels?
Additional information can be found on the official Choice Hotels website, which provides resources and details about their offerings and operations.
How can franchisees benefit from the introduction of Mews?
Franchisees can achieve operational efficiencies, gain data visibility, and enhance the overall guest experience through Mews Cloud Technology.
