Exciting Return of Chicago Auto Show's First Look Gala
The Chicago Auto Show's 34th First Look for Charity gala is set to take place soon at McCormick Place. This esteemed event is produced by the Chicago Automobile Trade Association (CATA), which represents local new-car dealers. Each year, the gala raises over $2 million for 18 local charities, making a significant impact on the community.
A Unique Experience Awaiting the Guests
This black-tie event provides attendees with an exclusive first look at the Chicago Auto Show prior to its public opening. Gourmet food and drink stations from local restaurants will be available, along with live music that will resonate through the show floor. Local favorites such as Andy's Frozen Custard, Eris Brewery, Morton's, and many others will be contributing to this vibrant culinary experience.
Exclusive Vehicle Giveaways During the Gala
One of the eagerly anticipated features of this gala is the opportunity for attendees to win keys to brand-new vehicles. This year, two exceptional models, the 2026 Chevrolet Equinox and the 2026 Toyota Land Cruiser Hybrid, will be offered as prizes. All ticket purchasers are eligible to win, although the fortunate winner must be present during the drawing.
Community Impact and Charitable Partnerships
Jason Roberts, the Chicago Auto Show chairman, expressed the gala's importance: "First Look for Charity makes a meaningful difference far beyond one night. It blends the thrill of the Auto Show with the power of giving, helping charities right here in our neighborhoods." This sentiment underscores the gala's role in fostering community relationships and support.
Long-Term Commitment to Charity
First Look for Charity has been instrumental in raising over $65 million for local charities since its inception. The CATA continues to extend its support throughout the year with the Chicagoland Dealers Care program, which matches donations from dealer members to charities in their respective communities.
Beneficiaries of the 2026 Charity Gala
The organizations benefiting from this year’s fundraising efforts include well-respected charities such as the Advocate Health Care, the Epilepsy Foundation of Greater Chicago, the Special Olympics Illinois, and many more.
Partnerships Enhancing the Gala Experience
Men's Wearhouse returns as the exclusive formalwear sponsor, providing tuxedo rentals and purchases for attendees. This partnership not only ensures guests look their best but also includes a contribution supporting the gala.
Ticketing Information for Attendees
This year, attendees can purchase all-digital tickets for the gala, streamlining the check-in process and enhancing the overall experience. Priced at $325, these tickets allow guests to designate the charities they wish to support during the event, with a substantial portion being tax-deductible.
Auto Show's Rich History
The Chicago Auto Show, which began back in 1901, remains the oldest ongoing auto exhibition in North America. The CATA has been instrumental in organizing this prestigious event since 1935, solidifying its status within the automotive industry.
Frequently Asked Questions
What is the First Look for Charity gala?
It is a black-tie fundraising event connected to the Chicago Auto Show, benefiting local charities.
When does the gala take place?
The gala is set for February 6, 2026, from 7-11 p.m.
How much do tickets cost?
Tickets are priced at $325, with a portion being tax-deductible.
How many charities benefit from the gala?
This year, 18 local charities will receive support from the proceeds.
What can attendees expect at the gala?
Guests will enjoy gourmet food, live music, and the chance to win two new vehicles during the event.
