Chery Group Introduces LEPAS at the International User Summit
From October 17 to 21, the Chery International User Summit will showcase LEPAS, a new global brand representing a significant shift in the company's approach to mobility. The event, themed "CO-CREATE•CO-DEFINE," will serve as a platform for collaboration, unveiling product innovations while connecting with users worldwide.
LEPAS: A New Era of Elegant Mobility
LEPAS embodies the motto "Drive Your Elegance," and is designed as the preferred brand for individuals seeking sophisticated transport solutions. With a robust legacy of 22 years as the leading exporter of passenger vehicles from China, Chery has garnered over 17.44 million global users. The initial launch of LEPAS was marked by the impressive L8 SUV, which captivated audiences at various auto shows for its innovative designs and advanced features.
Launching Innovative Technologies
At the summit, visitors will have the opportunity to witness the unveiling of groundbreaking technologies through LEPAS DAY. This day will feature workshops, safety demonstrations, and test drives, showcasing the brand's advancements in reliability and technological integration. The innovative spirit of LEPAS is set to redefine user engagement and participation in the automotive market.
Experience the Elegance Drive
The event includes a unique offering called the Global Journey of Elegance Drive – China Stop, which provides media and users the chance to experience the L8 SUV's capabilities firsthand. Participants will explore its intelligent all-terrain performance through various urban landscapes, demonstrating the seamless interaction between people, vehicles, and their environment.
Crafting a Global Lifestyle Network
The summit is not just about cars; it emphasizes lifestyle and personalization. The Global Elegance Lifestyle Partner Program aims to invite creators and users from disparate backgrounds—ranging from outdoor enthusiasts to fashion influencers—to collaborate in co-creating 100 refined lifestyle scenarios. This initiative signifies a shift from traditional marketing to authentic user-driven content creation.
Inclusive Recruitment Opportunities
Recruitment for this program launched in September, granting selected partners exclusive benefits such as early test drives and invitations to private focus groups. Participants will become part of LEPAS's KOC (Key Opinion Consumer) network, playing an integral role in shaping the future of products, experiences, and brand storytelling.
The Future of Elegant Mobility Awaits
This summit symbolizes a pivotal moment for LEPAS, transitioning from the brand’s inception to a collaborative era of user engagement. By intertwining cutting-edge technology with user preferences and lifestyle aspirations, LEPAS aims to inject new energy into the mobility market, driven by its commitment to "Elegant Technology." This ambitious vision invites users to partake in a transformative journey towards a more elegant and user-responsive automotive ecosystem.
Frequently Asked Questions
What is the purpose of the Chery International User Summit?
The summit aims to showcase the new LEPAS brand and facilitate global collaboration in automotive innovation and user engagement.
What can attendees expect at the event?
Attendees will experience product demonstrations, technology showcases, and interactive sessions where users can participate in co-creation efforts.
How does LEPAS differentiate itself in the market?
LEPAS is focused on elegant mobility, integrating sophisticated design, advanced technology, and user-centric experiences.
What is the Global Elegance Lifestyle Partner Program?
This program invites lifestyle creators and users to co-create elegant mobility solutions and scenarios that reflect diverse user needs.
How can users participate in shaping LEPAS products?
By joining the Global Elegance Lifestyle Partner Program, users can gain insights, provide feedback, and help design future offerings of the LEPAS brand.
