Chery's Innovative Brand Night Event
Chery recently held an exciting event, themed "Co-Create the New Move," which showcased its commitment to blending user innovation into automotive design. The brand night welcomed attendees from various backgrounds, including media professionals and users from around the globe. The night focused on celebrating collaboration and highlighting exciting developments in Chery's intelligent mobility solutions.
Transforming User Experiences
During the event, Zheng Songzhi, the Executive Deputy General Manager of Chery International Marketing Center, shared insights about the groundbreaking 7-Seater Transformable Multi-SUV. The R&D process lasted over a year, involving an international team that gathered feedback from more than 1,350 users across different markets. This extensive research provided a comprehensive understanding of various user needs including work, family, and leisure, which ultimately helped shape the vehicle's design.
Flexible Design for Diverse Needs
Chery's new vehicle embraces the spirit of "space freedom," transforming into six different configurations. Designed for flexibility, the interiors modify to cater to passenger comfort and cargo needs. With a spacious 2,900 mm wheelbase in the 7-seat SUV mode, users can enjoy superior comfort during travels. The vehicle also adapts to different activities, from providing an ample cargo space for outdoor adventures to enhancing family outings.
Unique Features to Enhance Outdoor Experiences
In eco camping mode, Chery's new SUV comes equipped with an intelligent power system, an awning, and insect-proof features, giving adventurers everything they need for delightful outdoor experiences. With a wading depth capable of handling up to 700 mm and professional-grade off-road specifications, this vehicle can embrace the thrill of exploration while ensuring safety and comfort.
Celebrating User Contributions
This event not only highlighted Chery's innovative vehicle but also celebrated the valued contributions of global users. Attendees shared heartfelt stories emphasizing their experiences with Chery and the mutual growth in partnership. Zheng emphasized how user aspirations cement Chery's vision for the future, ensuring every vehicle aligns with real-world needs.
Building a Global Mobility Community
Chery recognizes the essential role of its users by inviting them to participate in key design elements and enhancements of the new vehicle. During this collaborative initiative, users contributed to naming the vehicle and optimizing its logistics, showcasing the brand's dedication to integrating user feedback directly into production processes.
A Night of Cultural Exchange and Awards
The Chery Brand Night was a vibrant celebration of cultural diversity as representatives from around the world shared their unique stories. A touching highlight included the "Dream Home" segment that showcased how Chery nurtures cross-cultural affiliations among its users. To honor these contributions, special awards were presented, including the "Dream Companion Award" and the "Rising Star Award," representing the profound impact of user engagement across regions.
A Commitment to Collaborative Growth
Beyond the unveiling of its latest vehicle, Chery's brand philosophy resonates with the notion of standing together with its users. The evening affirmed Chery’s commitment to nurturing a mobility ecosystem powered by collaboration, integration, and shared aspirations. As one user put it, this vehicle symbolizes not just personal journeys but the collective future they are building together.
Frequently Asked Questions
What was the main theme of Chery Brand Night?
The event focused on "Co-Create the New Move," emphasizing user collaboration in the vehicle design process.
What is unique about the new 7-Seater Transformable Multi-SUV?
This vehicle features six adaptable configurations, enhancing flexibility for various user needs, from family outings to outdoor adventures.
Who contributed to the vehicle's design?
An international team collaborated with over 1,350 users to gather feedback and develop features that meet diverse requirements.
What awards were presented during the event?
Awards honored user contributions, including the "Dream Companion Award" and the "Rising Star Award," recognizing the importance of global user engagement.
How does Chery plan to engage with users in the future?
Chery aims to continue fostering collaboration by integrating user insights into the research and design process for future vehicle developments.
Media Contact
Company Name: Chery Automobile Co., Ltd.
Contact: Zhang Tianyi
Website: https://www.cheryinternational.com
E-mail: zhangtianyi1@mychery.com
