Chery Aims for Milestone Sales Growth
During a recent event at the Shanghai Auto Show, Chery has set an ambitious target to reach global vehicle sales of one million units in just two years. This announcement comes alongside the unveiling of their all-new HIMLA pickup series, which is designed to satisfy varying customer needs and preferences around the world. The company's strategy, themed 'Navigating the Future,' showcases their commitment to innovation and family-oriented values.
Innovative Technological Advancements
Chery revealed its enhanced hybrid technology portfolio, including popular models like the TIGGO7 CSH, TIGGO8 CSH, and the flagship TIGGO9 CSH. Recently, these vehicles participated in the 'Endless Horizon Worry-Free Voyage' endurance challenge and have set remarkable records. The TIGGO9 CSH, along with the ARRIZO8 CSH, achieved an ultra-long range of over 1,400 km while maintaining an impressive low fuel consumption of only 4.2 liters per 100 km.
New Initiatives for Families
As part of its initiative to appeal to family-oriented consumers, Chery is launching unique concept challenges, such as the 'Mission Impossible' safety challenge and a program named 'Boundless Living.' These initiatives will aim to enhance mobility experiences for families across various regions, aligning with Chery's commitment to safety and excellence.
Expansion and Market Penetration
Chery's commitment to global expansion saw the company achieving impressive sales figures of 640,000 units in a recent year, with the TIGGO7 being noted as the top-selling A-class SUV. Moreover, Chery has successfully penetrated the competitive European market, solidifying its identity as a formidable automotive player. Through its vast global R&D network, consisting of eight research centers and ten production bases, Chery tailors its offerings to meet local market demands effectively.
Introducing the HIMLA Pickup Series
At this significant event, Chery revealed its HIMLA pickup truck line. Tailored for various terrains and scenarios, the HIMLA series draws inspiration from the majestic Himalayas and is equipped with versatile powertrains, including gasoline, diesel, and new energy options. With this product introduction, Chery is advancing towards a premium, passenger-oriented shift within the pickup truck market. This strategic expansion not only enhances their product lineup but also widens their global reach.
Pioneering Future Innovations
Chery is making headway in artificial intelligence by showcasing innovative technologies such as the AiMOGA robot and a robotic dog during the expo. These exhibits are part of a larger vision for the future of mobility, signaling Chery's dedication to utilizing smart technologies in everyday transportation. The company's holistic approach combines family-first philosophies, robust R&D capabilities, and a diverse product strategy to maintain a competitive edge in the global automotive industry.
Frequently Asked Questions
What is Chery's sales target for the next two years?
Chery aims to achieve annual global sales of 1 million vehicles within two years.
What new vehicle models did Chery unveil?
Chery introduced the HIMLA pickup series, alongside its Chery Super Hybrid (CSH) vehicles like TIGGO7 CSH and TIGGO8 CSH.
How does Chery ensure safety for families?
Chery launches initiatives such as the 'Mission Impossible' safety challenge to promote vehicle safety and family-friendly features.
How successful was Chery's expansion in Europe?
Chery made a successful entry into the European market, enhancing its global presence and sales capabilities.
What technologies is Chery exploring for future vehicles?
Chery is advancing AI technologies, showcasing innovations such as the AiMOGA robot and robotic dog at the auto show.
