Your Favorite Fries Just Got Better
Checkers & Rally's continues to delight its fans by expanding its frozen food offerings. Fans of the popular quick-serve restaurant can now enjoy an enhanced selection of tasty potato side dishes available at grocery stores. This latest development follows the resounding success of the restaurant's Famous Seasoned Fries, a customer favorite.
Partnering with Lamb Weston for Innovation
This exciting expansion comes as a result of an intensified partnership with Lamb Weston, a leader in frozen food innovation. With the addition of new products like Seasoned Onion Rings, Seasoned Waffle Fries, Seasoned Sweet Potato Fries, and Seasoned Cheesy Potato Bites, consumers can recreate the Checkers & Rally's experience right at home. This collaboration aims to provide customers with restaurant-quality meals, enhancing their home dining experience.
Two Decades of Successful Collaboration
The partnership between Checkers & Rally's and Lamb Weston spans over 20 years, showcasing a commitment to quality and innovation. Initially established in 2005, this relationship has allowed Lamb Weston to market Checkers & Rally's frozen products in various grocery outlets. As consumer tastes have evolved, so too has the product line, leading to popular additions like the new Seasoned Waffle Fries and Sweet Potato Fries.
Consumer Engagement and Brand Awareness
According to David Dufault, Senior Vice President and General Manager of Retail Sales at Lamb Weston, the goal has always been to provide innovative products reflecting the signature flavors of Checkers & Rally's. This partnership not only drives brand awareness but also creates numerous enjoyable dining occasions for customers at home.
Continuing Success in the Frozen Food Aisle
As a testament to their successful collaboration, Checkers & Rally's Seasoned French Fries are the leading licensed fries in grocery stores across the country. With the introduction of these new side dishes, consumers can look forward to even more exciting flavors that elevate their frozen food options.
Get Connected with Checkers & Rally's
For the latest news and updates from Checkers & Rally's, visit their official website. Additionally, fans can connect on popular social media platforms for engaging content and announcements.
About Checkers Drive-In Restaurants, Inc.
Checkers Drive-In Restaurants, Inc. operates a prominent chain known for its delicious drive-thru experience. With nearly 800 locations, the brand is known for its value-oriented menu, including the iconic fries that have earned top rankings in flavor and consumer satisfaction. The company is dedicated to expanding and providing opportunities for franchisees and employees.
About Lamb Weston
Lamb Weston is recognized globally for its innovative approach to frozen potato products. For over 70 years, the company has been at the forefront of quality and product advancements, ensuring customers enjoy delightful and consistent dining experiences. Their relentless pursuit of quality has redefined what frozen food can be.
Frequently Asked Questions
What types of new products are being introduced by Checkers & Rally's?
Checkers & Rally's has launched Seasoned Onion Rings, Waffle Fries, Sweet Potato Fries, and Cheesy Potato Bites alongside the original Famous Seasoned Fries.
How long has Checkers & Rally's partnered with Lamb Weston?
The partnership with Lamb Weston has been ongoing for over 20 years, beginning in 2005.
What is the goal of the partnership between Checkers & Rally's and Lamb Weston?
The primary goal is to provide consumers with high-quality, restaurant-like experiences at home through innovative frozen food products.
Where can I buy Checkers & Rally's frozen products?
Checkers & Rally's frozen products can be found in grocery stores and selected retailers nationwide.
What recognition has Checkers & Rally's received?
Checkers & Rally's is recognized for numerous awards, including rankings for having the most craveable fries and being among the best drive-thru restaurants in America.
