Charles Lissenburg Enhances Sales Strategy at Keypoint Intelligence

Charles Lissenburg Appointed as Director of European Sales

Keypoint Intelligence is excited to announce a significant addition to its leadership team, Charles Lissenburg, who has taken on the role of Director of European Sales and Production Services. With over 25 years of experience in international sales and marketing, Charles stands poised to make a remarkable impact on the company's strategic initiatives.

The Role of Director of European Sales

In his new position, Charles will focus on spearheading sales efforts across Europe while ensuring production operations align with Keypoint Intelligence's overarching goals. His primary mission involves not only driving growth in the market but also streamlining operational processes and enhancing service delivery to clients on a global scale.

Leveraging Industry Knowledge

Charles’s deep understanding of various printing segments—including enterprise, commercial, label, packaging, textile, and industrial applications—will serve Keypoint Intelligence well as he navigates the complexities of different market demands. His extensive background equips him to address the unique challenges these sectors face.

Leadership Endorsement

Anthony Sci, President and CEO of Keypoint Intelligence, expressed his enthusiasm, stating, "Charles brings strategic vision, results-oriented leadership, and extensive industry experience that will contribute significantly to our mission of delivering cutting-edge solutions and exceptional value to our clients. We are thrilled to welcome him aboard and look forward to all that he will accomplish here." This endorsement illustrates the high expectations resting on Charles's shoulders as he joins the team.

A Rich Background in the Industry

Before joining Keypoint Intelligence, Charles held senior leadership roles in renowned organizations such as EFI, SPGPrints, Advanced Vision Technologies, and Konica Minolta. Throughout his career, he has consistently driven growth and improved market positioning. At Nuance Communications, he successfully transitioned the Imaging Division's focus from small-medium business to enterprise, showcasing his capability in adapting strategies to meet market needs.

Charles’s Vision for Keypoint Intelligence

During his time at EFI, he led global OEM sales for the Fiery business, successfully increasing its market share across pivotal segments. Reflecting on his new role, Charles stated, "I am excited to join Keypoint Intelligence at such an important time. The printing industry is undergoing remarkable transformation, and I look forward to collaborating with the talented team here to drive innovation and deliver exceptional offerings to our clients worldwide." His forward-thinking perspective promises to foster a culture of innovation within the company.

Strengthening Global Presence

Charles’s vast international background and cultural fluency in EMEA markets highlight his capability to effectively manage diverse teams and respond to complicated business scenarios. As he embarks on this new journey with Keypoint Intelligence, his global insight is expected to advance the company's mission on various levels.

The Exciting Future Ahead

With Charles Lissenburg at the helm of European sales, Keypoint Intelligence is well-positioned to navigate the evolving nature of the industry and respond to client needs with agility and precision. His contributions are expected to play a crucial role in shaping the future strategies and operational excellence of the company.

About Keypoint Intelligence

For over six decades, Keypoint Intelligence has been a trusted partner for clients navigating the digital imaging landscape. Providing independent testing, lab data, and comprehensive market research, the company empowers organizations to achieve their product and sales objectives. Recognized for its unbiased insights and extensive analyst expertise, Keypoint Intelligence remains a vital resource in the industry.

Frequently Asked Questions

Who is Charles Lissenburg?

Charles Lissenburg is the newly appointed Director of European Sales and Production Services at Keypoint Intelligence, bringing over 25 years of industry experience.

What will Charles Lissenburg's role entail?

He will lead European sales initiatives, oversee production operations, and ensure alignment with the company's strategic goals.

What are Charles’s goals in his new position?

His primary goals include driving growth, streamlining operations, and enhancing customer service delivery globally.

What companies has Charles worked for previously?

He has held senior roles at EFI, SPGPrints, Advanced Vision Technologies, and Konica Minolta, among others.

What does Keypoint Intelligence provide?

Keypoint Intelligence offers independent testing, market research, and analysis to support clients in the digital imaging industry.

About The Author

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