ChangAn's Commitment to Europe
ChangAn Automobile, an innovative low-carbon mobility technology leader, has made significant strides as it officially enters the European market. This strategic move is aligned with its 'Vast Ocean Plan,' which focuses on transforming from a traditional product exporter to a pioneer in technical standards. This ambitious plan signifies a strong commitment to invest and innovate within Europe, creating a sustainable developmental ecosystem.
Key Areas of Focus for Growth
As part of its strategy in Europe, ChangAn is dedicated to advancing its presence through three vital avenues that will ensure long-term sustainability and growth in this key market.
1. Co-creating with Customers
In alignment with its customer-centric approach, ChangAn will roll out eight new vehicle models across Europe over the next three years. Each model is designed to meet specific consumer needs and preferences. The DEEPAL S07 is set to lead this initiative, and it will be followed by the introduction of the DEEPAL S05, slated for the second half of 2025.
2. Collaborating with Industry Partners
ChangAn has set an ambitious goal of expanding its dealership network from approximately 100 to over 1,000 locations across 10 European countries by 2030. Establishing its first European parts center in a central location will enhance support for dealers and service networks. To solidify its industry presence, ChangAn has already forged strategic partnerships with well-known leaders in logistics and insurance.
3. Committing to Social Responsibility
With a strong focus on environmental stewardship, ChangAn aims to peak its carbon emissions by 2027 and achieve full carbon neutrality by 2045. The company is passionate about collaborating with partners throughout Europe to promote biodiversity, enhance clean energy utilization, and improve air quality.
Innovative Strategies for a Sustainable Future
ChangAn pursues innovation through several strategic initiatives that prioritize future-forward technology. Key plans include the Shangri-La Mission for new energy vehicles, an upgraded Dubhe Plan 2.0 for smart mobility, and the Vast Ocean Plan aimed at enhancing global outreach.
The Dubhe Plan 2.0
Under the advanced Dubhe 2.0 strategy, ChangAn will produce intelligent vehicles, with a target of launching 35 digital models by 2026. This initiative integrates artificial intelligence into research, development, manufacturing, and servicing processes, while also venturing into next-generation battery technologies.
The Shangri-La Golden Shield System
The Shangri-La initiative showcases innovative battery systems, including 87Ah standard cells with leading insulation capabilities. The production of solid-state batteries is on track to exceed 400Wh/kg by 2030. Noteworthy features include the BlueCore 2.0 powertrain developed with advanced PREV technology, boasting high efficiency with an 800V platform and numerous patents.
ChangAn's Vision for Europe
ChangAn perceives Europe as not merely an entry point but as a strategic hub integral to its future ambitions. The company seeks to invest in smart electric technologies while advocating for sustainable development goals. By fostering local partnerships, ChangAn intends to play a crucial role in reshaping the future of smart transportation and green mobility in the region.
“Our mission revolves around leading sustainable mobility to enhance human life. In our cultural belief, sharing leads to mutual growth, and this mindset shapes our business strategy in Europe,” explained Zhu Huarong, Chairman of ChangAn Automobile. “Through our collaboration with local and global partners, ChangAn is committed to delivering exceptional designs, innovative technologies, and outstanding service. Together, we are steening towards a brighter future.”
About ChangAn Automobile
ChangAn is a forward-thinking low-carbon mobility technology company with an international design team comprising over 915 experts from 31 countries, as well as a variety of brands such as CHANG-AN and DEEPAL. The company offers a wide range of products from passenger vehicles to commercial offerings. Through technological advancements and stronger industrial capabilities, ChangAn is steadfast in its commitment to innovation for sustainable mobility and aims to establish itself as a world-class automotive brand.
Frequently Asked Questions
What is ChangAn's focus in the European market?
ChangAn is focused on innovation, establishing a dealership network, and promoting sustainable mobility solutions.
How many new models will ChangAn introduce in Europe?
ChangAn plans to introduce eight new vehicle models tailored for European customers over the next three years.
What is the timeline for the DEEPAL S05 launch?
The DEEPAL S05 is expected to debut in the second half of 2025.
What are ChangAn's environmental goals?
ChangAn aims to peak carbon emissions by 2027 and achieve carbon neutrality by 2045 as part of its sustainability efforts.
How does ChangAn plan to innovate in vehicle technology?
ChangAn is integrating AI into its processes and developing new energy vehicles as part of its innovation strategy.
