Overview of CHAGEE's Global Growth
CHAGEE has recently shared its 2025 Year-End Tea Friends Review, highlighting remarkable milestones in its growth and expansion. The company operates a strong network spanning eight countries across two continents. This impressive development sees CHAGEE's annual tea procurement exceeding 10,000 tons, supported by collaborations with over 100 tea factories.
Expanded Global Footprint and Membership Growth
The findings from the 2025 Year-End Tea Friends Review indicate that CHAGEE now has stores in various locations, including China, Malaysia, Indonesia, the Philippines, Vietnam, Thailand, Singapore, and the United States. Most notably, the company went public on the NASDAQ exchange (Ticker: CHA), marking a significant moment as the first freshly made tea beverage brand from China to be listed on a U.S. stock exchange.
Impressive Increase in Overseas Membership
CHAGEE has seen phenomenal growth in its overseas customer base. The report reveals that membership in Asia-Pacific markets surged by 177% year-on-year. Remarkably, 61% of these new members are under the age of 30, showcasing the growing interest in tea culture among younger audiences. Regions like Singapore, Thailand, Indonesia, and the Philippines experienced a dramatic rise in member counts, with increases ranging from approximately four-fold to twenty-fold.
Introducing BO•YA Jasmine Green Milk Tea
As CHAGEE's presence continues to grow, one product stands out: the BO•YA Jasmine Green Milk Tea. This popular beverage has garnered international acclaim, with sales exceeding 1.25 billion cups since its introduction. In numerous countries like Indonesia, the Philippines, Vietnam, and Thailand, it remains a top seller. Preferences for this product vary, reflecting CHAGEE’s efforts to align offerings with local tastes.
Popular Consumption Trends
During the past year, the BO•YA Jasmine Green Milk Tea has seen significant demand, especially during peak periods. Over 30 million customers have shown a liking for ordering multiple cups. The trend of group orders has grown, with a notable increase in large orders, especially during festive seasons, reflecting a community-centric approach to tea drinking.
Award-Winning Innovations in Beverage Production
Recognizing its achievements, BO•YA Jasmine Green Milk Tea was honored with the Best Natural/Organic Beverage award at the World Beverage Innovation Awards. CHAGEE's commitment to innovation extended to various aspects of their operations, garnering additional nominations in international awards.
Commitment to Sustainable Sourcing
CHAGEE's annual tea sourcing has remained consistent at around 10,000 tons. The company continues to build strong relationships with producers to ensure quality and sustainability. In addition to sourcing, CHAGEE introduced over 20 new products last year, focusing on fresh milk and incorporating floral or fruity notes.
CHAGEE's Community Contributions
The company proudly reports its social initiatives, emphasizing its commitment to community well-being. In the past year, CHAGEE opened more than 25 pet-friendly locations and has actively contributed to children's playground projects. By establishing facilities that embrace inclusivity, such as deaf-inclusive stores, and improving operational efficiency with 24-hour locations, CHAGEE supports a diverse range of customers.
“Making Friends Through Tea” transcends mere branding. It signifies CHAGEE's goal of fostering genuine connections through the shared enjoyment of tea. By delivering high-quality beverages and experiences, CHAGEE remains devoted to positively impacting communities worldwide.
Frequently Asked Questions
What is the significance of the 2025 Year-End Tea Friends Review?
The review outlines CHAGEE's tremendous growth, highlighting its expansion in international markets and impressive tea procurement figures.
What countries host CHAGEE's stores?
CHAGEE operates in China, Malaysia, Indonesia, the Philippines, Vietnam, Thailand, Singapore, and the United States.
How has CHAGEE impacted the tea beverage industry?
CHAGEE's innovations, notably the BO•YA Jasmine Green Milk Tea, have increased engagement and outreach among younger consumers and heightened interest in tea culture.
What awards has CHAGEE received?
CHAGEE has received multiple acknowledgments, including the Best Natural/Organic Beverage award for the BO•YA Jasmine Green Milk Tea at the World Beverage Innovation Awards.
How does CHAGEE support community initiatives?
CHAGEE engages in various social initiatives, including the construction of children's playgrounds and the establishment of inclusive stores for diverse customers.
