Introducing Neil Henning to Cetera
Cetera is thrilled to announce the addition of Neil Henning, a veteran independent financial advisor with over 23 years of experience in the industry. His affiliation with Commonwealth Financial Network has honed his expertise, and now he joins Cetera for a new chapter of growth and support.
The Growth Journey
Based in New Jersey and North Carolina, Henning and his Fortress Financial team handle approximately $75 million in assets under administration. This strategic move solidifies Cetera's commitment to providing personalized services that resonate with advisors and their clients.
Transitioning with Confidence
Henning's transition to Cetera is rooted in his client-focused philosophy, which prioritizes high-touch service. With LPL's acquisition of Commonwealth, Henning foresaw necessary changes on the horizon and recognized the importance of ensuring that any transition would benefit both him and his clients.
Why Cetera Stands Out
Reflecting on his lengthy tenure with Commonwealth, Henning states, "I valued the hands-on relationship we had with Commonwealth, and I found that same level of commitment at Cetera. Service is critical in our field; without proper support, advisors cannot thrive, and clients will sense that lack of backing."
What Makes Cetera a Partner of Choice
While evaluating different broker-dealers, Henning noted Cetera’s scale, technology, and growth resources as distinguishing features. He emphasized that Cetera’s advisor-first culture, combined with supportive networks like Summit, made it the ideal choice for overseeing his practice.
Building for the Future
"We are shaping our future and needed a partner that could facilitate intentional growth," Henning remarked. "Summit's supportive atmosphere mirrors what we experienced with Commonwealth. Cetera's expansive resources empower advisors to expand effortlessly, coupled with commendable technology and product offerings."
Enhancing Market Reach
Henning highlighted Cetera's marketing capabilities and innovative growth programs, notably the GrowthLine initiative, as significant advantages. These offerings align with his vision of fostering growth in the ever-evolving financial landscape.
A Warm Welcome from Cetera
In welcoming Neil Henning and his team, Todd Mackay, President of Cetera Wealth Management, expressed, "Neil's dedication to a personal client experience fits seamlessly with Cetera's advisor-first approach. We proudly welcome Neil and his team to the Cetera family and look forward to supporting their growth endeavors ahead."
About Cetera
Cetera Financial Group is the leading Wealth Hub for independent financial advisors and institutions, providing customized support, flexible affiliation models, and comprehensive growth solutions. With a network of around 12,000 advisors, Cetera helps financial professionals navigate their growth trajectories according to their preferences.
In contrast to traditional independent broker-dealers (IBDs), Cetera prioritizes advisor choice by integrating contemporary technology with wealth solutions, all within a community-oriented atmosphere. Their commitment to long-term value and scalable growth strategies represents a potent formula for consistent success.
By September 2025, Cetera firms managed approximately $625 billion in assets under administration and around $284 billion in assets under management. Their acclaimed Voice of the Customer program has garnered more than 40,000 advisor reviews, achieving an impressive satisfaction score of 4.8 out of 5 from over 35,000 five-star ratings.
Frequently Asked Questions
1. Who is Neil Henning?
Neil Henning is an experienced independent financial advisor who has transitioned to Cetera after over two decades with Commonwealth Financial Network.
2. What does Cetera do?
Cetera Financial Group empowers independent advisors and institutions by offering tailored support, technology, and growth solutions.
3. Why did Henning join Cetera?
Henning joined Cetera for its client-focused service model, technology resources, and supportive culture that fosters advisor growth.
4. How many advisors are associated with Cetera?
Cetera is home to about 12,000 advisors and institutions, forming a robust network of financial professionals.
5. What is the significance of the GrowthLine program?
The GrowthLine program is designed to provide advisors with resources and strategies to grow their businesses intentionally in a competitive market.
