Celebrating Women in the Auto Industry at Chicago Auto Show
The Chicago Auto Show recently held its Eighth Annual What Drives Her program during a special Media Preview. Organized in collaboration with A Girls Guide to Cars, this event aimed to recognize and uplift women's contributions across various sectors of the automotive industry. Industry leaders gathered to discuss essential trends and shared stories that illustrate the valuable role women play in this dynamic field.
A Platform for Recognition
This year’s event focused on four key categories: Industry Trailblazer, Best in Craft Media, Automotive Ally, and Best Retailer. Additionally, the 2025 Lifetime of Inspiration award was presented to acknowledge a notable journalist's significant contributions. This program not only recognizes current leaders but also inspires the next generation of women who aspire to careers in automotive.
Highlighting Female Empowerment in Automotive
The program, proudly sponsored by A Girls Guide to Cars and CDK Global, showcased prominent female executives who shared their insights regarding female purchasing power and industry trends. Moderated by the founder of A Girls Guide to Cars, Scotty Reiss, one of the most discussed panels explored the topic, 'What Drives Her…To the Off-Road Trail'. Panelists like Kelsey Gerken from Ford Motor Company and Jeep's Bridget Kramer enriched the discussion with their unique experiences.
The Inspirational Voices
Jennifer Morand, co-founder of What Drives Her and general manager of the Chicago Auto Show, expressed the program's vision by stating, 'It's incredible to think that an inkling of an idea to spotlight amazing women in the industry has grown into what it has today.' The emphasis remains on recognizing those women who have paved the way, as well as motivating those who are just beginning their journey.
Recognizing the Trailblazers
The 2025 winners were announced, commencing with the Industry Trailblazer Award going to Audrey Moore of Stellantis, who has made significant strides throughout her 25-year career. Known for her deep technical expertise, she leads the development of innovative models like the Dodge Charger Daytona, set to launch soon in the U.S. Her accolades were shared alongside finalists Claudia Marquez and Tricia Morrow, both celebrated for their remarkable contributions to automotive safety and operations.
Acknowledging Media Excellence
The Best in Craft Media Award was awarded to Emme Hall, a distinguished freelance automotive journalist with over 15 years in the field. Although unable to attend the ceremony, Hall expressed her gratitude via video, highlighting the honor of being recognized for her work in automotive journalism. Finalists in this category included notable journalists such as Elana Scherr and Nicole Wakelin, both influential in their respective media outlets.
Cherishing Allies in the Industry
Joel Feder from Internet Brands was celebrated with the Automotive Ally award. His leadership in overseeing various automotive media strategies has made him a prominent figure in the industry, known for his appearances on notable media platforms. Additionally, Dean Case and Kimatni Rawlins received commendations for their contributions as well.
Celebrating Retail Leadership
The Best Retailer award honored Kelly Donku, a Sales Manager at Bill Jacobs BMW, for her transformative mentorship and dedication to cultivating talent within her team. Her approach has significantly impacted the success of the sales team, with a substantial number of promotions coming from within. The dedication to diversity and inclusion under her leadership is also noteworthy. The finalists in this category included influential figures like Valerie Nazimek, Angel Pieniazek, and Maggie Webb.
Lifetime of Inspiration Award
Roz Varon received the Lifetime of Inspiration award, celebrated for her extensive career spanning multiple decades at ABC 7 Chicago, specifically for her reporting from the Chicago Auto Show. Her legacy in the industry will pave the way for many aspiring journalists and industry hopefuls.
About the Chicago Auto Show
Since its inception in 1901, the Chicago Auto Show has become a much-anticipated annual event. It stands as the longest-running auto exposition in North America. The show is produced by the Chicago Automobile Trade Association, which has been responsible for staging this influential event since 1935. For anyone who wants to learn more about the ongoing initiatives of the Chicago Auto Show, further information can be found on their website.
About the Chicago Automobile Trade Association
Established in 1904, the Chicago Automobile Trade Association represents over 400 franchised new-car dealers and over 150 allied members. The association has been a pivotal force in the automotive community, employing approximately 19,000 individuals in the metropolitan area and hosting the illustrious Chicago Auto Show since 1935.
Frequently Asked Questions
What is the What Drives Her program?
What Drives Her is an initiative recognizing and celebrating the contributions of women in the automotive industry.
Who were the main winners at the event?
The main winners included Audrey Moore for the Industry Trailblazer is award, Emme Hall for Best in Craft Media, Joel Feder for Automotive Ally, and Kelly Donku for Best Retailer.
What is the significance of this event?
The event aims to inspire future generations and acknowledge the achievements of women in a traditionally male-dominated industry.
How are nominees selected for the awards?
Nominees are typically recommended by peers and industry colleagues who recognize their significant contributions.
When was the Chicago Auto Show first held?
The Chicago Auto Show was first held in 1901, making it one of the longest-running auto expositions in North America.
