Celebrating the Visionaries of the Promotional Products Sector
The Advertising Specialty Institute (ASI) has revealed its prestigious 2024 Counselor Power 50 list, showcasing the dynamic leaders who are making significant strides in the promotional products industry. This annual recognition celebrates the most influential entrepreneurs and executives paving the way for innovation in a sector valued at $26.1 billion.
Jo-an Lantz: A Leader in the Industry
This year, Jo-an Lantz, the President and CEO of Geiger, takes the top honor after an impressive climb from being ranked No. 5 in 2023. Her dedication and leadership mark her 19th appearance on the Counselor Power 50 list, solidifying her as a defining figure in the promotional products landscape.
A Testament to Influence
In a statement, Timothy M. Andrews, ASI president and CEO, expressed, "It's an honor to celebrate the trailblazers and visionaries shaping the future of the promotional products industry." This sentiment reflects the ongoing impact these leaders have on the market and the innovation they inspire within their organizations.
Highlighting Industry Leaders
The first annual Counselor Power 50 dinner, held during the ASI Power Summit, witnessed the gathering of top executives from across the sector. The event featured prominent figures such as political strategist Donna Brazile and former Congressman Will Hurd, who engaged in enlightening discussions on collaboration and unity during challenging times.
A Celebration of Excellence
The ambiance of the event honored the achievements of the Power 50, focusing on the best and brightest that propel the industry forward. It highlighted the role of innovative thinking in enhancing customer experience and meeting market demands.
2024 Counselor Power 50 List
Here are the leaders recognized in the 2024 Counselor Power 50:
- No. 1: Jo-an Lantz, President/CEO, Geiger
- No. 2: CJ Schmidt, CEO, Hit Promotional Products
- No. 3: Jeremy Lott, President/CEO, SanMar
- No. 4: Kevin Lyons-Tarr and Suzanne Worwood, 4imprint, CEO and Senior VP of Merchandising and Supply Chain
- No. 5: Greg Muzzillo and Vera Muzzillo, founder and CEO of Proforma
- No. 6: Frank Myers, CEO, S&S Activewear
- No. 7: Marc Simon, CEO, HALO Branded Solutions
- No. 8: Larry Zavadil and Justin Zavadil, Founder/CEO and President, respectively, American Solutions for Business
- No. 9: Chris Anderson, CEO, HPG
- No. 10: Jay Deutsch, CEO, BDA
Expanding Global Influence
Jo-an Lantz earned the top position for her impressive leadership, notably in international expansion. Her strategic foresight has led to essential acquisitions that established Geiger as a formidable distributor in key global markets, particularly in Europe. Furthermore, the company's achievements in North America contribute to a robust $330.3 million in domestic revenue for 2023.
Innovation and Sustainability
Under Lantz's guidance, Geiger continues to lead initiatives focusing on sustainability, which is increasingly important in today’s market. This commitment not only enhances the company's reputation but aligns with customer preferences as consumers become more environmentally conscious.
About ASI
Founded to offer a robust network among suppliers, distributors, and decorators, the Advertising Specialty Institute (ASI) serves over 25,000 members within the promotional products industry. Their commitment to innovation and leadership continues to shape the sector, fostering connections that benefit all stakeholders.
Frequently Asked Questions
What is the Counselor Power 50 list?
The Counselor Power 50 list recognizes the most influential leaders in the promotional products industry, highlighting their contributions to innovation and market growth.
Who is Jo-an Lantz?
Jo-an Lantz is the President and CEO of Geiger, recognized for her significant impact on the promotional products industry and named No. 1 in the 2024 Counselor Power 50.
What are the criteria for the Counselor Power 50 ranking?
Leaders are ranked based on their influence, innovation, and contributions to the promotional products industry, as well as their ability to drive market trends.
Where was the 2024 Counselor Power 50 dinner held?
The celebration took place at the ASI Power Summit, a prominent event for networking and education in the industry.
How does ASI support its members?
ASI provides resources like marketing solutions, industry research, and networking opportunities to enhance the success of its 25,000 members.
