Celebrating European Cheeses at the NRA Fair
The promotion campaign titled "Discover the European Cheestories with cheeses from Spain" highlights the rich flavors and variety of European cheeses. This initiative, led by the Interprofessional Dairy Organization (InLac) with backing from the European Union, is in its third year, culminating in various exciting activities in 2025, including a significant presence at the prestigious NRA fair.
A Hub for Food Industry Professionals
The National Restaurant Association (NRA) fair stands as one of the most influential gatherings in the restaurant and food industry. It unites a myriad of exhibitors, buyers, chefs, and experts under one roof to explore the latest innovations and technologies in the gastronomic sector, thereby creating a unique forum for networking and knowledge exchange.
Connecting with Industry Innovators
This annual event serves as a vital platform for discovering current market trends and showcases innovations crucial for development within the food industry. InLac emphasizes that this fair is essential regarding its efforts to support the entire dairy sector value chain.
Showcasing Spanish Cheeses
During the event, InLac set up a dedicated stand to promote an enticing selection of ten European cheeses from Spain. The offerings included renowned varieties such as the PDO Arzúa-Ulloa, PDO Murcia al Vino, PDO Idiazabal, Queso Mezcla, PDO Manchego, Rulo de Cabra, PDO Mahón-Menorca, PDO Tetilla, PGI Valdeón, and PDO Zamorano, expertly presented by master cheesemaker Erin T. Connolly.
Appreciation for Quality and Variety
The managing director of InLac, Nuria Maria Arribas, expressed satisfaction with the enthusiastic reception of the cheeses at the fair. This event allowed for highlighting the exceptional quality and diversity of European cheeses from Spain, thus promoting their international recognition.
Expanding Horizons for European Cheese
Participation in prominent fairs like the NRA has been a cornerstone of the "Cheestories" campaign, enabling the European cheese sector to engage with markets outside the EU. Alongside the NRA, participation has also taken place in events such as the Good Food Mercantile and various Fancy Food shows, all aimed at bolstering the presence of these delicious cheeses in the US, their largest market outside Europe.
Long-Term Campaign Goals
This comprehensive European promotion campaign runs from March 2023 to February 2026. It incorporates various actions designed to increase awareness and appreciation for the benefits of European cheeses in key cities, including New York, Las Vegas, and Chicago.
Growth in European Cheese Exports
In 2024, the export figures for European cheeses of Spanish origin exhibited impressive growth, with an increase of 6.95% in volume, totaling 125,206 tonnes, and a 4.57% rise in value to approximately 839.42 million euros. Notably, shipments to the USA represent a crucial market segment, accounting for 14.45% of the total value and nearly 8% of the overall volume, ranking it as the third largest foreign market for these cheeses.
Frequently Asked Questions
What is the NRA fair?
The NRA fair is a significant event in the food industry where professionals gather to explore the latest innovations and products in the restaurant sector.
What cheeses were showcased by InLac?
InLac presented ten varieties, including PDO Manchego, PDO Idiazabal, and Queso Mezcla, highlighting the diversity of European cheeses.
Why is the "Cheestories" campaign important?
The campaign enhances awareness and international recognition of European cheeses, focusing on their quality and versatility.
How have European cheese exports performed recently?
Recent reports indicate significant growth in exports, with an increase in volume and value, particularly to the US.
Who is involved in promoting European cheeses?
The initiative is led by the Interprofessional Dairy Organization (InLac) and supported by the European Union, showcasing Spanish cheeses globally.
