Celebrating the Barcolana Regatta with illy's Exceptional Art Collection
In a stunning blend of creativity and tradition, illycaffè is excited to announce its involvement in the prestigious Barcolana international sailing regatta. This year is particularly special as the company teams up with renowned graphic designer Stefan Sagmeister to launch a unique illy Art Collection. This collection represents not only the vibrant culture of Trieste but also embodies the spirit of the regatta, which has become a celebrated event in the sailing community.
The Spirit of the Barcolana Regatta
Stefan Sagmeister's Creative Vision
The theme for this year's Barcolana, dubbed "Positive Energies," perfectly aligns with Sagmeister's artistic philosophy. Well-known for his innovative style in graphic design, Sagmeister was invited to express the essence of this iconic regatta through his art. His work beautifully blends contemporary design with historical elements, inviting audiences to reflect on the positive transformation and progress within the sailing community.
A central feature of this project is the famous illy espresso cup, which acts as Sagmeister's canvas. He employs the "Beautiful Numbers" technique, merging classic oil painting styles with modern infographic designs. This creative fusion illustrates the evolution of those who participate in the Barcolana regatta, paralleling the progression found in art itself.
Embracing Change and Celebration
Reflecting on Growth
In his artwork, Sagmeister intricately layers visual motifs of sails. These not only pay homage to sailing but also symbolize the journey and advancements made by women in the sport. The transformation is expressed through vibrant colors and forms on the coffee cup, inviting viewers to connect the artwork with the waves of the sea and the broader story of change.
Sagmeister's designs promote a hopeful outlook, encouraging people to appreciate the benefits of seeing the world from fresh perspectives. The simple act of enjoying a coffee break aligns beautifully with illycaffè's core values, nurturing an appreciation for life's transitions.
A Message of Hope from illycaffè
Insights from Leadership
Cristina Scocchia, the CEO of illycaffè, shared her thoughts on this partnership, highlighting the importance of supporting the Barcolana event. She remarked, “This 56th edition allows us to share an essential message of hope, progress, and the importance of advocating for rights across all areas, including sports.” This dedication showcases the company’s commitment to community engagement and artistry.
Stefan Sagmeister expressed his gratitude for the chance to contribute to such a significant event through his art. He sees this collaboration as a way to connect his themes of evolution and future possibilities with the rich history and lively culture surrounding the Barcolana regatta. The overlapping images in his designs not only symbolize artistic growth but also send a message of confidence and optimism toward the future.
Details on the illy Art Collection Cup
The exclusive illy Art Collection cup, designed by Stefan Sagmeister, will be available for purchase later this month. Priced at €26.90, these cups will be sold at illy Caffè and illy Shop locations, as well as through various retail outlets. Each cup stands as a testament to the fusion of creativity and coffee culture that illycaffè champions.
About Illycaffè
Founded in 1933, illycaffè has consistently dedicated itself to providing high-quality coffee around the globe. Featuring a unique 100% Arabica blend made from carefully selected beans, illycaffè proudly serves over 8 million cups daily across many countries. The company also prioritizes sustainability, achieving its status as a Benefit Company and earning B Corp certification, which underscores its commitment to ethical business practices.
Through its Università del Caffè, illycaffè is passionate about promoting the love of quality coffee. It actively shapes coffee culture for growers, baristas, and enthusiasts alike. In 2023, the company reported a remarkable turnover, reinforcing its presence and influence in the global coffee landscape.
Frequently Asked Questions
What is the Barcolana regatta?
The Barcolana is a historic international sailing regatta held in Trieste, attracting countless sailors and spectators every year.
Who is Stefan Sagmeister?
Stefan Sagmeister is a well-known designer based in New York, celebrated for his innovative graphic design and artistic projects that focus on themes of happiness and evolution.
What is the significance of the illy Art Collection?
The illy Art Collection highlights unique artistic designs on illy cups, celebrating creativity while enhancing the coffee-drinking experience.
When will the Special illy Cup be available for purchase?
The special illy Art Collection cup designed by Stefan Sagmeister will go on sale later this month.
How does illycaffè promote sustainability?
illycaffè demonstrates its commitment to sustainability by being a Benefit Company and acquiring B Corp certification, which emphasizes ethical practices in its operations.
