Great American Media: Home of the 137th Rose Parade
Great American Media is thrilled to announce its role as the national linear, digital, and streaming home for the 137th Rose Parade, presented by Honda, taking place on January 1, 2026. This event will be broadcast live from Pasadena, providing viewers across the nation an opportunity to witness the grandeur and rich tradition of this beloved New Year's celebration. The theme of the upcoming parade is "The Magic in Teamwork," which is fittingly reflected through the involvement of renowned Grand Marshal, Earvin "Magic" Johnson.
Celebrating Teamwork and Community Spirit
Johnson's selection as Grand Marshal highlights his contributions as an athlete, entrepreneur, and philanthropist. His legacy of leadership and community impact resonates deeply with the values of the Rose Parade. The choice of the theme emphasizes the importance of collaboration and hope, ideals treasured by viewers and participants alike. Bill Abbott, President & CEO of Great American Media, shared his excitement, stating, "For more than a century, the Rose Parade has been a symbol of joy and artistry, ushering in the New Year with celebrations that connect communities nationwide."
The Majestic Pageantry of the Rose Parade
The Rose Parade has become an American tradition, showcasing breathtaking floats adorned with thousands of floral arrangements, marching bands, and various performances that captivate audiences of all ages. Each year, the parade transforms Pasadena’s Colorado Boulevard into a stunning visual display that represents the spirit of renewal and celebration. As viewers tune in, they’ll be transported to one of the most magnificent events in the country, where faith, hope, and joy come together in a spectacular fashion.
Accessing the Parade on Multiple Platforms
With an expanded partnership strategy, Great American Family will serve as the national linear broadcasting home for the parade. Additionally, fans can watch the event live through GFam+ on their digital devices and through Great American Pure Flix on streaming platforms. This multifaceted approach ensures that audiences can enjoy the parade in a way that best suits them, whether at home or on the go. The event will be aired starting at 8 a.m. PT, providing an immersive viewing experience for everyone.
About Great American Media
Great American Media stands as a leader in family-friendly entertainment. Since its establishment, the network has expanded its portfolio to include various channels that celebrate faith, family values, and community. The flagship network, Great American Family, features original Christmas movies, heartwarming rom-coms, and beloved series that resonate with a diverse audience looking for uplifting content. Additionally, the network includes Great American Pure Flix, offering powerful stories focusing on faith and family. This network has quickly become one of the fastest-growing entertainment platforms available today.
Future Endeavors of Great American Media
Looking ahead, Great American Media continues to expand its reach into different entertainment facets. Among its latest projects is the theatrical release of "Another Sweet Christmas," allowing the network to delve into cinema while maintaining its core mission to provide family-oriented content. Furthermore, the network will have a presence at notable upcoming events, such as the National Christmas Tree Lighting Ceremony in partnership with the National Park Foundation, ensuring viewers remain connected to cherished holiday traditions.
Frequently Asked Questions
What is the 137th Rose Parade's theme?
The theme for the 137th Rose Parade is "The Magic in Teamwork." This theme reflects the spirit of collaboration and community.
Who serves as the Grand Marshal for the Rose Parade?
Earvin "Magic" Johnson, the legendary athlete and philanthropist, has been named as the Grand Marshal for the 2026 Rose Parade.
When will the Rose Parade take place?
The Rose Parade is scheduled for January 1, 2026, starting at 8 a.m. PT.
How can viewers watch the Rose Parade?
Viewers can watch the parade live on Great American Family, GFam+, and Great American Pure Flix, making it accessible for broader audiences.
What is Great American Media's mission?
Great American Media aims to provide inspiring entertainment that celebrates faith, family, and country through various platforms and content types.
