Celebrating Summer: vineyard vines Unveils Jaws Collection
vineyard vines Launches Jaws Collection for Iconic Film Anniversary
The beloved lifestyle brand vineyard vines is thrilled to unveil a remarkable collaboration with Universal Products & Experiences designed to commemorate the 50th anniversary of the legendary movie, Jaws. This summer, the brand is set to launch a limited-edition Jaws x vineyard vines collection, an homage to the classic film that not only left an indelible mark on cinema but also celebrates the beautiful island that inspired it.
Embracing the Heritage of Martha's Vineyard
Founded on Martha's Vineyard, vineyard vines thrives on its roots. "I was just a kid when Steven Spielberg arrived on Martha's Vineyard to film Jaws. Our family had connections to the production, and the stories from that time are unforgettable," shares Shep Murray, Co-Founder of vineyard vines. The collection draws from this rich legacy, aiming to capture the essence of summer and adventure that the film epitomizes.
Exclusive Apparel Launch
The Jaws x vineyard vines collection will feature a vibrant assortment of apparel and accessories for the whole family, including short-and long-sleeve t-shirts, sweatshirts, polos, and hats. The initial release is set for mid-June, with a follow-up drop including additional special styles later this month. Select items will be available at vineyard vines retail locations and through their website.
Events to Celebrate the Collection
In honor of this momentous occasion, vineyard vines is excited to host and participate in various events nationwide throughout the summer. This includes activities on Martha's Vineyard during Amity Week, featuring celebrations and movie screenings in collaboration with Alamo Drafthouse and Universal Products & Experiences.
How to Get Your Jaws x vineyard vines Items
Mark your calendars! The dynamic Jaws x vineyard vines collection will be available starting mid-June in select retail shops and on the vineyard vines website for fans eager to grab a piece of cinematic history. Don't miss out on the opportunity to sport apparel that reflects your love for this summer classic.
About vineyard vines
Established in 1998 by brothers Shep and Ian Murray, vineyard vines is renowned for its cheerful pink whale logo and commitment to embodying a carefree lifestyle. Initially focused on making ties representing the Good Life, the brand has evolved to offer a broad range of clothing and accessories for every occasion, celebrating the spirit of summer all year round.
About Jaws
Directed by the acclaimed Steven Spielberg, Jaws was a groundbreaking film that set new standards for suspense, captivating audiences and transforming the landscape of the movie industry. The story revolves around a coastal town threatened by a mighty great white shark, featuring unforgettable performances by Roy Scheider, Richard Dreyfuss, and Robert Shaw.
About Universal Products & Experiences
Universal Products & Experiences concentrates on extending NBCUniversal's portfolio through innovative merchandise and compelling retail experiences. Operating globally, this division enhances the reach of beloved brand stories and characters by offering dynamic products and immersive experiences around the globe.
Frequently Asked Questions
What is the Jaws x vineyard vines collection?
This collection celebrates the 50th anniversary of the film Jaws through apparel and accessories inspired by the movie.
When will the collection be available?
The initial drop is scheduled for mid-June, with additional styles launching at the end of the month.
Where can I purchase items from the collection?
You can find the items on the vineyard vines website and select retail locations.
Are there any events planned for the collection launch?
Yes, vineyard vines will host various events, including celebrations and screenings related to Jaws across the country.
What is vineyard vines known for?
The brand is famous for its cheerful logo and high-quality clothing, reflecting a lifestyle of fun and adventure.
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