Optimizely Celebrates Two Years of Opal Innovation
Fastest-growing product in company history now powers thousands of daily AI-driven marketing actions across the globe
Optimizely, a top provider of digital experience platforms, is thrilled to share that its Opal product, designed for orchestrating agent activities, has rapidly emerged as the company’s fastest-growing offering in just two short years since launch.
Unprecedented Growth and Adoption Rates
Hundreds of clients throughout various sectors are leveraging Opal to streamline functions such as content creation, experimentation, commerce, and personalization. The platform now facilitates almost 10,000 actions daily — an impressive increase reflecting tenfold growth since its major transformation earlier this year.
This remarkable milestone underscores Optimizely’s dedication to empowering marketing professionals through AI-enhanced workflows that deliver concrete value across all stages of the content lifecycle.
“AI is reshaping how marketing and digital teams generate and deliver value,” stated Rupali Jain, Chief Product Officer at Optimizely. “With Opal, users can harness the limitless potential of agent orchestration, transforming AI from a mere concept into tangible results, thereby uncovering exciting new avenues for scaling their initiatives. The robust adoption we are witnessing demonstrates that this shift is genuinely impactful, enabling teams to create and innovate at a faster pace.”
Insights from the 2025 AI Benchmark Report
Recently, Optimizely launched its benchmark report based on extensive interactions through Opal, illustrating the pathways to measurable outcomes:
- Experimentation Gains: Users of Opal for experimentation reported running 78.7% more experiments, launching 24.1% more personalized campaigns, and experiencing a 9.3% increase in success rates.
- Efficiency Improvements: Teams noted a 17.1% boost in campaign volume and a 12.8% increase in task volume, while significantly reducing campaign completion time by 53.7% and task completion time by 15.4%.
- Engagement Enhancements: There has been a 7.4% rise in content engagement, with 52.6% of images and 89.5% of text produced by Opal being adopted by users.
Customer Experiences with Opal
According to Anna Downs, Digital Personalization Manager at The North Face, “Utilizing Opal has significantly accelerated our testing speed and expanded our personalization opportunities. The platform’s understanding of the current context has enabled us to optimize test setups and adapt quickly, making it an essential tool in ensuring our experimentation remains agile and productive.”
Opal's adoption spans a wide array of industries, including retail, software, and financial services, with an increasing presence in healthcare and education. Businesses of all digital maturity levels, whether high, medium, or low, are embedding Opal into their routines.
Muqtadaa Miandara, Principal of Digital Growth at Upbound Group, commented, “Opal has alleviated much of the tediousness associated with experimentation for our team. We utilize it to quickly analyze test outcomes and produce custom summaries for communications, thereby streamlining our processes.”
Continuous Evolution of Opal's Features
Optimizely remains focused on enhancing Opal's capabilities, now offering:
- A library of pre-built AI agents and tools for crafting custom agents, along with a user-friendly interface for developing personalized workflows.
- Integration with first- and third-party tools, facilitating connections with popular systems such as Google Analytics, Figma, and Canvas.
- Canvas, an interactive workspace for customers to view comprehensive outputs and collaborate seamlessly with Opal.
- A new suite of specialized agents introduced recently, including options for GEO analysis, heatmap analysis, test plan generation, results summaries, and more.
To learn how Optimizely Opal can revolutionize your marketing team's productivity, visit the official website for further insights.
About Optimizely
Optimizely is committed to enhancing marketers’ lives through Optimizely One, which is considered the first operating system tailored to marketing teams. This innovative solution unites leading features across content management, content marketing, experimentation, commerce, and personalization, thereby empowering every facet of the marketing lifecycle via a cohesive, AI-accelerated workflow. Global brands like Salesforce, Zoom, and Toyota leverage Optimizely to create content efficiently, run experiments confidently, and deliver outstanding quality experiences. Discover more at optimizely.com.
Optimizely and Optimizely One are trademarks of Optimizely North America Inc. and are registered or in the process of being registered in numerous regions. All other trademarks are the property of their respective owners and are mentioned solely for reference.
Frequently Asked Questions
What is Opal?
Opal is an agent orchestration platform by Optimizely that helps marketers streamline content creation, experimentation, and personalization.
How has Opal grown over two years?
Opal has become the fastest-growing product in Optimizely’s history, facilitating nearly 10,000 actions daily.
What benefits does the 2025 AI Benchmark Report provide?
The report provides insights into measurable gains in experimentation, efficiency, and engagement achieved by users of Opal.
Who are some notable users of Opal?
Companies across various sectors, including The North Face and Upbound Group, are effectively utilizing Opal to enhance their marketing efforts.
What new features are available in Opal?
Optimizely has introduced a range of new features, including specialized agents and integrations with various tools for improved marketing workflows.
