Experience Marimekko Day in Esplanade Park
Marimekko annually celebrates Marimekko Day in May, marking the onset of summer with a lively public fashion show. This year, the event returns to the picturesque Esplanade Park in Helsinki, inviting the community to partake in a joyful celebration filled with vibrant colors and creativity.
Join the Festivities with Goldielocks
The much-anticipated outdoor fashion show is set to enchant attendees with music by the talented Goldielocks, who has captured the hearts of many through her performances in Finland's Contest for New Music. Models participating in the show were selected through an open casting call, providing local talent and Aalto University students a platform to shine. The fashion show will be hosted by Marimekko's President and CEO Tiina Alahuhta-Kasko alongside journalist Maria Veitola, promising an engaging experience for all.
A Tradition of Color and Community
Sanna-Kaisa Niikko, Marimekko's Chief Marketing Officer, shared the company's vision: “At Marimekko, we aim to bring joy into people's lives through our designs, rich in bold patterns and colors. Marimekko Day has been a cherished tradition since 1992, allowing us to foster a positive atmosphere as summer begins.” The event cultivates a sense of community, encouraging attendees to embrace the beautiful symbolism of spring in a parade bursting with floral energy.
The 2025 Summer Collection
This year has also seen the launch of Marimekko's captivating summer collection titled “the Anatomy of a Flower.” This range is characterized by its rich floral and botanical designs, drawing inspiration from various esteemed designers from the past including Fujiwo Ishimoto, Maija Isola, and Lotta Maija. Noteworthy is the inclusion of patterns by Swedish artist Petra Börner, whose work prominently features in the latest Marimekko Artist Series capsule collection. The Marimini silhouette, a modern twist on the classic mini dress, showcases the essence of Marimekko's timeless style.
Fashion Show Schedule
The fashion shows at Esplanade Park will take place on Marimekko Day at multiple intervals: 12:00 PM, 1:30 PM, 4:00 PM, and 6:00 PM, offering multiple opportunities for community members to experience this vibrant showcase of creativity and fashion.
Get in Touch for More Information
For further details, interested individuals can reach out to Leena Salomaa from Marimekko Communications at +358 9 758 7233 or via email at leena.salomaa@marimekko.com.
About Marimekko
Established in 1951, Marimekko is a distinguished Finnish lifestyle design company celebrated for its unique prints and colors. Its extensive product range includes high-quality clothing, accessories, and home décor items such as textiles and tableware. With a remarkable background, Marimekko's printed fabrics have earned it an unmistakable identity. In 2024, the company's net sales reached EUR 183 million, with an impressive operating profit margin of 17.5 percent. Presently, Marimekko operates around 170 stores globally, with a robust online presence serving 39 countries. Key markets for the company include Northern Europe, the Asia-Pacific region, and North America, employing approximately 480 talented individuals. Marimekko's shares are traded on Nasdaq Helsinki Ltd. Visit www.marimekko.com for more details.
Frequently Asked Questions
What is Marimekko Day?
Marimekko Day is an annual celebration hosted by Marimekko featuring a fashion show and community activities to welcome the summer season.
When does the Marimekko Day fashion show take place?
The fashion show is scheduled for May 16, with multiple shows starting from noon to the evening.
Who is performing at the event?
Goldielocks, a well-known artist in Finland, will be providing live music during the fashion show.
What is the theme of Marimekko's 2025 summer collection?
The theme is “the Anatomy of a Flower,” featuring floral designs inspired by various influential designers.
How can I contact Marimekko for more information?
You can contact Leena Salomaa from Marimekko Communications at +358 9 758 7233 or via email at leena.salomaa@marimekko.com.
