Krystal Roberts Honored with 2025 Ally Sees Her Award
In a remarkable celebration of talent and perseverance in the automotive industry, Krystal Roberts has been recognized as the 2025 recipient of the esteemed Ally Sees Her Award. This award highlights the significant achievements of women of color in automotive retail and honors their contributions to both their communities and the industry as a whole.
A Legacy of Achievement
Krystal Roberts serves as the executive manager of Advantage Auto Group’s Advantage Chevrolet. She proudly stands as a second-generation auto dealer and acknowledges her father’s influence on her career journey. "This award reflects more than just me. If I follow in my father's footsteps, I will be a second-generation dealer and the third female African American GM dealer in the United States. This award recognizes both my hard work, and the dedication that my parents and community have for the industry," Roberts reflects.
With over 22 years at Advantage Auto Group and eight years in her current role, Roberts has helped propel Advantage Chevrolet into the limelight. Under her leadership, the dealership has consistently performed amongst the top Chevrolet dealers in its region. It’s a remarkable achievement that ranks them within the top 10% of Chevrolet dealerships statewide.
Empowering Change and Growth
Roberts has not only focused on sales but has also made significant strides to improve workplace culture. Sales have surged by 20% during her leadership, with the dealership selling approximately 2,200 new and used vehicles each year, showcasing her strategic vision and commitment to success.
Beyond the numbers, Roberts has initiated essential employee benefits, advocating for better working conditions and support systems. This includes extended lunch breaks and paid health club memberships, promoting overall employee wellness. Notably, she has increased the representation of women in her workforce to 25% over the past five years, fostering an inclusive environment for all employees.
Recognition from Industry Leaders
"Krystal is more than deserving of this award. She has defined herself as a standout in the industry by leading with significant impact, and Ally is proud to recognize her for being a role model for other women of color," says Tammy Linkfield, Senior Vice President at Ally.
Community Contributions
In alignment with celebrating Roberts' achievements, Ally is contributing $10,000 to the United Negro College Fund (UNCF). This organization is renowned for its commitment to supporting educational opportunities for underrepresented students, reflecting Ally’s dedication to positive community impact.
Roberts holds an MBA from DePaul University and is a graduate of the NADA academy. She also serves as the first female chair of the General Motors Commercial Dealer Advisory Board, representing a group dedicated to best practices within the industry.
About Ally Financial
Ally Financial Inc. (NYSE: ALLY) is a comprehensive financial services company committed to its mission of being an ally to customers in all financial matters. The company operates the nation’s largest all-digital bank alongside an industry-leading auto financing business, offering a wide range of services from deposits and investment advice to auto loans and insurance.
For more about Ally Financial and its dedication to ethical and impactful business practices, please visit their official website.
Frequently Asked Questions
What is the Ally Sees Her Award?
The Ally Sees Her Award recognizes women of color who have achieved significant accomplishments within automotive retail and their communities.
Who is Krystal Roberts?
Krystal Roberts is the executive manager of Advantage Auto Group's Advantage Chevrolet, with more than 22 years in the automotive industry.
How long has Roberts been with Advantage Auto Group?
Krystal Roberts has been part of the Advantage Auto Group for over 22 years, including eight years in her current leadership role.
What impact has Roberts made at Advantage Chevrolet?
Under her leadership, Advantage Chevrolet has seen a 20% increase in sales, and the dealership now ranks in the top 10% of statewide dealerships.
What contributions has Ally Financial made to the community?
In celebration of Roberts’ recognition, Ally is donating $10,000 to the United Negro College Fund (UNCF) to support educational initiatives.
