Dayna Simms Recognized Among Top Women in Marketing
Dayna Simms, the vice president of client services with myWHY Agency, has been honored for her forward-thinking approach in authentic and mission-driven marketing. Her recognition as one of Ragan's Top Women in Marketing for 2025 underscores her impact on the industry, where both results and social good are paramount.
Celebrating Innovation in Marketing
The Top Women in Marketing Awards spotlight incredible innovators and leaders who are shaping the marketing landscape. Dayna's achievement not only speaks to her talent but also reflects the changing dynamics of the marketing sector, where female leadership and innovative practices are essential drivers of success.
A Luncheon to Honor Excellence
Dayna and other award winners were celebrated at a special luncheon, gathering some of the most remarkable women in marketing from various sectors. These events aim to inspire creativity and showcase leadership that drives meaningful impact across marketing channels.
Leadership Style and Impact
Emerald-Jane Hunter, the founder and owner of myWHY Agency, expressed pride in Dayna’s exceptional contribution to the agency, stating that her emotional intelligence fosters an environment of trust and collaboration. Dayna's leadership is characterized by practical support, which enhances team morale and mitigates burnout, aligning perfectly with the agency's mission.
Rapid Career Advancement
Since joining myWHY Agency in 2021, Dayna has rapidly ascended from an account supervisor to her current role as vice president of client services. Her strategic vision has allowed her to oversee the onboarding of numerous new clients while maintaining strong relationships with existing partners. This balance illustrates her commitment to both expansion and client retention.
Innovative Business Approaches
Dayna combines thoughtful market research with targeted outreach strategies to develop tailored solutions for clients. Her methods not only secure long-term partnerships but also transform casual business interactions into meaningful relationships that elevate the agency's mission.
Applying Personal Experience to Professional Success
Dayna draws from her personal life, particularly her experiences as a parent, to inform her business practices. Having an autistic son has instilled in her the importance of structured yet adaptable business models, which simplify complex processes and safeguard team well-being. This unique perspective enriches her leadership style, focusing on empathy and relationship-building.
About myWHY Agency
Founded in 2016, myWHY Agency is a Black-owned and women-led integrated marketing communications agency dedicated to purpose-driven brands. Their commitment to impactful storytelling sets them apart in the marketing domain, focusing on diversity, equity, and inclusion as core values. By creating powerful brand strategies and innovative campaigns, the agency continues to drive change and growth for its clients.
A Creative and Impactful Future
With numerous accolades including the Regan PR Daily 2025 Content Marketing Awards for their Project #BeKind Campaign, myWHY Agency remains at the forefront of impactful marketing. Their focus on cause-related marketing and dedication to community engagement distinguishes them in a competitive landscape.
Frequently Asked Questions
What recognition did Dayna Simms receive?
Dayna Simms was honored in Ragan's Top Women in Marketing Awards for 2025.
What role does Dayna Simms hold at myWHY Agency?
Dayna serves as the vice president of client services at myWHY Agency.
What is myWHY Agency known for?
myWHY Agency specializes in purpose-driven marketing, focusing on diversity, equity, and inclusion in their campaigns.
How has Dayna contributed to myWHY Agency?
Through her leadership, Dayna has onboarded numerous clients and fostered long-term partnerships, driving both retention and expansion.
What is the mission of myWHY Agency?
myWHY Agency aims to work with brands that are mission-focused and emphasize impactful storytelling to create meaningful changes.
