Tether's Budtender Appreciation Week Returns for 2025
Tether, an influential force in Canada's cannabis market, is excited to announce the fourth annual Budtender Appreciation Week, affectionately known as "B-Week". This vibrant celebration aims to honor and enhance the experiences of Budtenders, the vital professionals at the forefront of the industry.
What to Expect This Year
Running from March 24 to March 30, 2025, B-Week promises to be an unforgettable week packed with exciting events. Tether has designed this event to foster connections, facilitate learning, and encourage networking among Budtenders. This year's programming includes product sampling in various locations, a gathering in a major city, and a unique virtual event accessible to Budtenders nationwide.
Growth of the Budtender Community
Since its inception in 2021, Tether has partnered with an impressive number of Budtenders and brands, actively working to create initiatives that support these key players in the cannabis industry. Last year, the event drew over 800 Budtenders from across the country, showcasing the growing importance of this community celebration. This year's B-Week is set to welcome even more participants, with greater involvement from brands keen on making a positive impact.
Quotes from Leadership
Katie Pringle, CEO and co-founder of Tether, expressed her appreciation for the support received during previous B-Weeks, stating, "Over the past four years, B-Week has evolved into an essential celebration of the Budtenders who drive our industry. We are grateful for the brands that continue to support and participate, helping to create an engaging and educational week for Budtenders." This sentiment underscores the collaboration between Tether, brands, and Budtenders.
Daily Schedule of Events
Tether has crafted an engaging schedule signifying the significance of each day during B-Week:
- Monday, March 24: Virtual SESH
- Tuesday, March 25: Sampling Event in Calgary
- Wednesday, March 26: Sampling Event in London
- Thursday, March 27: Gathering in Vancouver
- March 1-30: Retail store visits by Tether's team in various regions
Partnering to Empower Budtenders
Tether is proud to collaborate with the Independent Retail Cannabis Collective, which will be sponsoring the first 100 Budtender tickets for the Vancouver Gathering. Tanner Stewart, CEO of Stewart Farms, highlighted the crucial role of Budtenders, stating, "Supporting and engaging passionate Budtenders is the only path to building a strong customer base for cannabis brands in Canada."
Supporting Industry Brands
This year's events will feature activations from a variety of notable brands in the industry. Each brand contributes to the enhanced experience of Budtenders, providing them with insights, education, and opportunities to engage with products that resonate with their clientele.
How to Get Involved with Tether
To participate in Tether's Budtender Appreciation Week, interested parties can purchase tickets on Tether's official event website. For those in the media, complimentary passes are available to cover this dynamic week. Brands looking to explore partnership opportunities can reach out through the specified contact addresses.
About Tether
Tether has established itself as a pivotal player in Canada's cannabis scene by bridging connections between notable cannabis brands and a vast network of Budtenders. Their commitment to providing education and resources establishes a pathway for both Budtenders and brands alike, enhancing community relations and promoting a future filled with potential.
Frequently Asked Questions
What is Budtender Appreciation Week?
Budtender Appreciation Week, or B-Week, is a celebration orchestrated by Tether to honor Budtenders and enhance their knowledge and connections within the cannabis industry.
When will B-Week occur?
B-Week is scheduled to take place from March 24 to March 30, 2025.
How can Budtenders participate in the events?
Budtenders must pre-register for the events to secure their participation, with sampling opportunities available exclusively to those currently employed in the industry.
Which brands are participating in B-Week 2025?
A diverse array of brands, including Stewart Farms and many others, will participate, offering insights and support during the events.
How can brands get involved in B-Week?
Brands looking to engage with Tether's B-Week can reach out directly to the contact provided for potential partnerships.
