Celebrating Budtenders with Tether’s Fourth Annual B-Week
Toronto, ON – Tether, a prominent name in Canada’s cannabis sector, is thrilled to announce its fourth consecutive Budtender Appreciation Week, referred to as B-Week. This year, the festivities are set to take place from March 24 to March 30, bringing together Budtenders from all over the nation for a celebration dedicated to honoring their pivotal role in the cannabis industry.
B-Week is designed as a platform to appreciate Budtenders who significantly contribute to the cannabis landscape through exceptional customer interactions and product knowledge. This initiative has transformed into a vibrant celebration featuring various events, including product sampling, networking opportunities, and educational activities that cater to Budtender needs.
The Significance of B-Week
Since its inception in 2021, Tether has collaborated with over 5,000 Budtenders and more than 175 cannabis brands in Canada. This impressive partnership underscores the commitment to empowering Budtenders through B-Week events. Last year’s B-Week witnessed participation from over 800 Budtenders, marking a milestone in its growth. The 2025 iteration anticipates an even more remarkable turnout, promising an expanded opportunity for Budtenders and brands alike.
“Over the last several years, B-Week has transformed into an essential celebration for the Budtenders who are the backbone of our industry,” comments Katie Pringle, CEO and Co-founder of Tether. “We are thankful for the brands that consistently support and engage in B-Week, creating an enriching and educational experience for our Budtenders.”
Events Schedule Overview
The schedule of activities for this year’s B-Week is packed with exciting events:
- Monday, March 24: Tether’s B-Week Virtual SESH
- Tuesday, March 25: Tether’s Calgary Sampling Event
- Wednesday, March 26: Tether’s London Sampling Event
- Thursday, March 27: Tether's Vancouver Gathering
- March 1-30: Retail store visits in multiple provinces by the Tether team.
With diverse events spanning across provinces, Tether aims not only to celebrate but also to foster connections between Budtenders and brands, promoting an atmosphere of collaboration.
Supporting Local Budtenders
Tether collaborates with the Independent Retail Cannabis Collective (IRCC), which notably sponsors the first 100 Budtender tickets for the Vancouver Gathering. This partnership demonstrates Tether’s commitment to uplifting the Budtender community while cultivating local businesses within the cannabis industry.
“Engagement with passionate Budtenders is vital in establishing a loyal customer base for cannabis brands in Canada,” says Tanner Stewart, CEO of Stewart Farms, who is a key partner for this year’s events. “By joining forces with Tether, we focus on equipping Budtenders with the essential knowledge they need to confidently recommend our products, thus enhancing their capabilities as industry leaders.”
Participating Brands
This year’s celebration includes contributions from various industry players such as Aspire Infusions, ASTRO LAB, Back Forty, Blunt Botanicals, and many more renowned cannabis brands. These collaborations highlight the vibrant ecosystem present within the cannabis community, showcasing products and innovations that Budtenders can present to consumers.
How to Participate
Attendance for Tether’s B-Week events is limited to those who meet the minimum age requirement in their respective provinces. Pre-registration is mandatory to secure attendance. Moreover, sampling will be available exclusively for currently employed Budtenders and retailers, with a limited number of tickets for industry professionals.”
Getting Hands-On with Tickets: For those eager to engage in this exciting week, tickets can be purchased via the Tether website. Media passes are also available for qualified attendees. To secure media credentials, interested parties should reach out to Mackenzie Bentley via email.
Brand Partnerships: Brands looking to get involved can reach out directly to Tether to explore partnership opportunities, enhancing their visibility and connection within the Budtender community.
About Tether
Tether is a unique platform designed to connect cannabis brands with a thriving community of Budtenders across Canada. By emphasizing education, connection, and the provision of essential resources, Tether plays a crucial role in building a knowledgeable and empowered cannabis community. For more insights into Tether and its initiatives, visitors can explore their website.
Frequently Asked Questions
What is Budtender Appreciation Week?
Budtender Appreciation Week, or B-Week, is an event dedicated to celebrating the hard work of Budtenders in the cannabis industry through various engaging activities and educational opportunities.
How can I participate in B-Week events?
To participate in the events, attendees must pre-register and meet the minimum age requirements in their respective areas. Tickets are available on the Tether website.
What types of activities are featured during B-Week?
Activities include product sampling events, networking opportunities, and educational sessions designed specifically for Budtenders.
Who can attend Tether’s B-Week events?
Attendance is limited to currently employed Budtenders and retailers, ensuring a focused environment for industry professionals.
What is Tether’s role in the cannabis community?
Tether connects cannabis brands with Budtenders, facilitating education, resources, and networking opportunities to strengthen the cannabis community in Canada.
