OOFOS Celebrates a Decade of Commitment to Breast Cancer Research
The decade-long Project Pink initiative honors Duncan Finigan's legacy while continuing to support groundbreaking cancer research and patient care.
OOFOS, known for its innovative Active Recovery footwear, has reached a significant milestone by surpassing $5 million in donations dedicated to breast cancer research and patient care. This achievement highlights OOFOS' unwavering dedication to awareness and support for those affected by breast cancer.
Reflecting on Duncan Finigan's Legacy
Project Pink stands as a testament to the values within OOFOS and its commitment to making a positive impact. Launched in 2015 in honor of Duncan Finigan, a beloved team member who bravely faced stage IV breast cancer until her passing in 2019, this initiative was born from a desire to remember Duncan's strength and to aid the breast cancer community.
OOFOS Co-Founder on the Initiative's Importance
“Project Pink goes beyond mere charity; it embodies our values and mission,” states Lou Panaccione, OOFOS Co-Founder and CEO. “For ten years, this initiative has not only raised funds but has become ingrained in our company culture. Duncan’s spirit motivates us daily, and we take pride in how Project Pink continues to thrive.”
A Global Initiative for Breast Cancer Awareness
Over the years, Project Pink has grown into a global movement, supporting multiple cancer charities. Among these are the Dana-Farber Cancer Institute in the US, The Royal Marsden Cancer Charity in the UK, and the National Breast Cancer Foundation in Australia. Each region contributes a portion of sales from the OOFOS website to its chosen charity, facilitating essential research efforts and patient support.
New Project Pink Collection Launch
This year, OOFOS is launching a special Project Pink Collection, with 10% of each sale directed to the Dana-Farber Cancer Institute and the Jimmy Fund. This collection includes stylish OOmy Stride shoes available for both men and women, priced at $159.95, and the unisex OOahh Fused slide for $79.95. Ranging from footwear to personal support, OOFOS aims to create lasting bonds with the community.
Building Connections and Community Support
Beyond financial contributions, OOFOS has sought to foster deeper connections with those impacted by breast cancer. Collaborating with patients and healthcare professionals, OOFOS ensures its support extends beyond products, facilitating meaningful experiences for patients and families alike. The initiative has also branched out to include event sponsorships, such as the Pan-Mass Challenge.
Looking to the Future of Project Pink
For OOFOS, Project Pink represents much more than donations; it signifies genuine community support and awareness for breast cancer. Celebrating its tenth anniversary reminds everyone of the continued need for commitment to research and patient care. As Panaccione reflects, “When we celebrated our first donation, I promised Duncan we would reach $1 million one day. We kept that promise in 2020, and now, just five years later, we proudly stand at $5 million in contributions, reminding us that this is just the beginning.”
Frequently Asked Questions
What is Project Pink?
Project Pink is OOFOS' initiative dedicated to raising funds for breast cancer research and patient care, honoring Duncan Finigan's legacy.
How much has OOFOS donated to breast cancer initiatives?
OOFOS has surpassed $5 million in donations to support breast cancer research and patient care globally as part of Project Pink.
Who is Duncan Finigan?
Duncan Finigan was a key member of OOFOS's team and a courageous advocate in the fight against breast cancer until her passing in 2019. Project Pink was created to honor her legacy.
What does the Project Pink Collection include?
The Project Pink Collection features specialized footwear with a portion of sales going directly to breast cancer organizations like Dana-Farber Cancer Institute.
How does OOFOS support the breast cancer community?
In addition to financial donations, OOFOS engages with patients, offers partnerships with charities, and participates in community events to provide comprehensive support.
